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U.S. DEPARTMENT OF COMMERCE
United States Travel Service
Office of Research and Analysis
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A study of Canadian vacation patterns:
Characteristics of travelers and trips to each
of the nine regions of the U.S.
■
f-^
as well as to the U.S. as a whole.
Conducted by
Traveldata in 1975
Sponsored by
the United States Travel Service,
-■■
the Canadian Government Office of Tourism,
the Ministry of Transport (Canada)
the Quebec Ministere Du Tourisme
de la Chasse Et de la Peche
and
the Montreal Star, Ltd.
October 1975
'^6-l9l 6
For sale by the Superintendent of Documents, U.S. Government Printing Office
Washington, D.C. 20402 - Price $1.90
Stock Number 003-012-00036-1
Table of Contents
Page
SECTION I. -HIGHLIGHTS OF CANADIAN VACATION TRAVEL IN 1974 1
I. Introduction 1
II. Methodology 1
III. Highlights of the Findings 2
A. Total Canadian Vacation Travel in 1 974 2
B. Canadian Vacation Travel to the U.S. in 1974 2
C. Summary of Characteristics of Canadian Vacation Travel
to the U.S. in 1974 5
SECTION II. - DETAILED FINDINGS OF CANADIAN VACATION TRAVEL IN 1974 . . 6
I. Canadian Vacations and Trips 6
A. Frequency of Canadian Vacation Travel 7
B. Destination of Canadian Vacation Travelers 7
C. Canadian Vacation Expenditures 9
1. Per Capita Expenditures 10
2. Profile of the Canadian Vacation Traveler to the U.S.
With Above Average Vacation Expenditures; 1974 10
3. Daily Per Capita Expenditures 12
II. Traveler Characteristics 12
A. Residence of Canadian Vacationers 13
B. Urban/Rural Residence 15
C. Language Spoken 15
D. Dwelling Ownership 16
E. Type of Dwelling Inhabited 16
F. Sex 17
G. Age 17
H. Marital Status 18
I. Education 18
J. Occupation of Head of Household 19
K. Family Income 20
L. Family Composition 21
III. Trip Characteristics 22
A. Purpose of Trip 22
B. Total Number of Adults in Party 23
C. Mode of Transportation 24
D. Seasonality 25
E. Length of Stay 27
IV. Attitudes Toward Travel in the U.S 28
in
TABLE OF CONTENTS-Continued
Page
TECHNICAL INDEX 31
APPENDICES 37
Section I. - Canadian Vacations and Trips 39
Section II. - Traveler Characteristics 61
Section III. — Trip Characteristics 81
LIST OF CHARTS
Chart
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Chart 10
Chart 1 1
Chart 1 2
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15
Chart 16
Chart 17
Chart 18
Chart 19
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20
Chart 21
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22
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23
Chart 24
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25
Chart 26
Canadian Vacation and Vacation Trips 1966-74 6
Number of Vacation Trips Taken by Canadians Each Year 1966-74 7
Destinations of Canadian Travelers (International and Domestic) 7
Canadian Vacation Arrivals and Expenditures in the U.S 8
Canadian Vacation Arrivals and Expenditures in the U.S., 1974 11
Canadian Vacation Trips to the U.S. in 1974 by Destination of Air Visitors ... 12
Canadian Vacation Trips to the U.S. in 1974 by Destination of Auto Visitors . . 12
Canadian Vacation Travelers to the U.S. in 1974 by Residence 13
Canadian Vacation Trips to the U.S. in 1974 by Size of City of Residence .... 14
Canadian Vacation Travelers to the U.S. in
Canadian Vacation Travelers to the U.S. in
Canadian Vacation Travelers to the U.S. in
Canadian Vacation Travelers to the U.S. in
Canadian Vacation Travelers to the U.S. in
Canadian Vacation Travelers to the U.S. in
Canadian Vacation Travelers to the U.S. in
Canadian Vacation Travelers to the U.S. in
Canadian Vacation Travelers to the U.S. in
By Occupation of Head of Household . .
Canadian Vacation Travelers to the U.S. in
Canadian Vacation Travelers to the U.S. in
Canadian Vacation Trips to the U.S. in 1974
Canadian Vacation Trips to the U.S. in 1974
Canadian Vacation Trips to the U.S. in 1974
Canadian Vacation Trips to the U.S. in 1974
Canadian Vacation Trips to the U.S. in 1974
Canadian Vacation Trips to the U.S. in 1 974
974 by Urban/Rural Residence
974
974
974
974
. . 15
By Language Spoken .... 15
By Dwelling Ownership ... 16
By Type of Dwelling .... 16
By Sex 17
974
974
974
974
By Age 17
By Marital Status 18
By Education 19
20
1974 - By Family Income 21
1974 — By Family Composition ... 22
By Purpose of Trips 23
By Main Mode of Transport ... 24
By Seasonality (Quarterly) ... 25
By Seasonality (By Period) ... 25
By Seasonality (By Month) ... 26
By Length of Stay 27
LIST OF TABLES
Table 1. - Canadian Vacation Arrivals and Expenditures in the U.S., 1974 9
Table 2. - Attitudes Toward Travel in the U.S. vs. Canada, 1973-1974 28
Table 3. — Favorable Attitudes Towards Travel in the U.S. vs. Canada, 1974 29
IV
TABLE OF CONTENTS-Continued
APPENDICES
SECTION I. - CANADIAN VACATIONS AND TRIPS
Page
I-A. Canadian Vacation Patterns, 1966-74 41
I-B. Characteristics of Canadians Who Take Vacation Trips 42
I-C. Vacation Travel Projections 43
I-D. Destinations of Canadian Vacation Travelers, 1966-74 44
I-E. Destinations of Canadian Travelers by Place of Residence, 1973-74 45
I-F. Canadian Vacation Arrivals and Expenditures in the U.S., by Characteristics
of the Travelers 1973-74 46
I-G. Canadian Vacation Travel to Multiple Regions in U.S., in 1974 54
I-H. Projected Expenditures 56
I-I. Canadian Vacation Party Expenditures 57
I-J. Canadian Vacation Travel to the U.S. in 1974 58
I-K. Canadian Vacation Travel to the U.S. in 1974 (By place of Residence of
Auto Visitors) 59
SECTION II. - TRAVELER CHARACTERISTICS
II-A. Canadian Vacation Travel to the U.S. in 1974 by Place of Residence 63
II-B. Destinations of Canadian Vacation Travelers by City of Residence 64
II-C. Canadian Vacation Travel to the U.S. in 1974 (City of Residence) 65
II-D. Canadian Vacation Trips to the U.S. by Destination (1974) 66
II-E. Canadian Vacation Travel to the U.S. in 1974 (By Size of City of Residence) .... 67
1I-F. Canadian Vacation Travel to the U.S. in 1974 (By Urban/Rural Residence) 68
II-G. Canadian Vacation Travel to the U.S. in 1974 (By Language Spoken) 69
II-H. Canadian Vacation Travel to the U.S. in 1974 (By Dwelling Ownership) 70
II-I. Canadian Vacation Travel to the U.S. in 1974 (By Type of Dwelling Occupied) ... 71
II-J. Canadian Vacation Travel to the U.S. in 1974 (By Sex) 72
II-K. Canadian Vacation Travel to the U.S. in 1974 (By Age) 73
II-L. Canadian Vacation Travel to the U.S. in 1974 (By Marital Status) 74
II-M. Canadian Vacation Travel to the U.S. in 1974 (By Education) 75
II-N. Canadian Vacation Travel to the U.S. in 1974 (By Occupation of
Head of House) 76
II-O. Canadian Vacation Travel to the U.S. in 1974 (By Family Income) 77
II-P. Canadian Vacation Travel to the U.S. in 1974 (By Socio-Economic Level) 78
II-Q. Canadian Vacation Travel to the U.S. in 1974 (By Family Composition) 79
II-R. Canadian Vacation Travel to the U.S. in 1974 (By Number of Adults from
Own Household) 80
TABLE OF CONTENTS-Continued
SECTION III. - TRIP CHARACTERISTICS
Page
III-A. Canadian Vacation Trips to the U.S. in 1974 (By Purpose of Trip) 83
III-B. Total Canadian Vacation Travel, By Main Purpose of Trip, 1967-74 85
III-C. Canadian Vacation Travel to the U.S. in 1974 (By Purpose of Trip, Nights
Spent in the U.S. and Month Trip Started) 86
III-D. Canadian Vacation Travel to the U.S. in 1974 (By Purpose of Trip, Nights
Spent in the U.S. and Month Trip Started 87
III-E. Canadian Vacation Travel to the U.S. in 1974 (By Total Adults in Party) 88
III-F. Total Canadian Vacation Travel (By Main Mode of Transport), 1966-74 89
III-G. Canadian Vacation Trips to the U.S. in 1974 (By Main Mode of Transport) 90
III-H. Characteristics of Canadian Vacation Air Travelers 91
HIT. Canadian Vacation Trips to the U.S. in 1974 (By Main Mode of Transport
and Month Trip Started) 93
III-J. Canadian Vacation Trips to the U.S. in 1974, (By Main Mode of Transport,
Nights Spent in the U.S., and Month Trip Started) 93
IH-K. Total Canadian Vacation Travel, by Month Trip Started, 1966-74 94
IH-L Canadian Vacation Trips to the U.S. in 1974 By Seasonality of
Trip (Quarterly) 95
HI-M. Canadian Vacation Trips to the U.S. in 1974 By Seasonality of
Trip (Quarterly) 96
III-N. Canadian Vacation Trips to the U.S. in 1974 By Seasonality of
Trip (Monthly) 97
III-O. Canadian Vacation Trips, by Length of Stay and Areas Visited 98
III-P. Total Canadian Vacation Travel, by Length of Trip and Residence at
Time of Trip, 1966-74 98
III-Q. Canadian Vacation Trips to the U.S. in 1974 (By Length of Stay) 99
III-R. Canadian Vacation Trips to the U.S. in 1974 (By Length of Stay) 100
VI
SECTION I
HIGHLIGHTS OF CANADIAN VACATION TRAVEL
IN 1974
I. INTRODUCTION
This report provides an analysis of a survey
entitled Vacation Travel by Canadians in 1974.
The survey was conducted by Traveldata for
both the U.S. and Canada. Specifically, sponsors
of the 1974 survey were: (1) The United States
Travel Service; (2) Canadian Goverment Office
of Tourism; (3) Ministry of Transport; (4)
Quebec Ministere Du Tourism, De La Chasse Et
De La Peche; and (5) the Montreal Star, Ltd.
This survey represents the ninth in a series of
annual studies describing Canadian holidays,
vacation trips, habits and characteristics of the
travelers. In addition the analysis incorporates
some of the findings from the prior studies to
facilitate trend analysis during the 1966-74
period.
The report contains 10 volumes. Volume
1— Summary Report—provides information on
Canadian travel to the United States as a whole.
The remaining nine volumes highlight Canadian
travel to the entire United States and provide
detailed information on Canadian travel to
various U.S. regions.
Volume 1: Summary Report United States.
Volume 2: New England -Connecticut,
Maine, Massachusetts, New Hamp-
shire, Rhode Island, Vermont.
Volume 3: Eastern Gateway — New Jersey,
New York.
Volume 4: George Washington Country— Del-
aware, District of Columbia, Mary-
land, Pennsylvania, Virginia, West
Virginia.
Volume 5: The South-Alabama, Arkansas,
Florida, Georgia, Kentucky, Lou-
isiana, Mississippi, North Carolina,
South Carolina, Tennessee.
Volume 6: Great Lakes Country Illinois, In-
diana, Iowa, Michigan, Minnesota,
Ohio, Wisconsin.
Volume 7: Old West-Colorado, Montana, Ne-
braska, North Dakota, South Da-
kota, Utah, Wyoming.
Volume 8: Frontier West— Arizona, Kansas,
Missouri, New Mexico, Oklahoma,
Texas.
Volume 9: Far West-Alaska, California,
Idaho, Nevada, Oregon, Washing-
ton.
Volume 10: The Islands— American Samoa,
Guam, Hawaii, Puerto Rico, Vir-
gin Islands.
II. METHODOLOGY
This survey was based on a national probability
sample involving 6,388 personal interviews with
individuals 18 years old and over. The 1974
survey includes data on Canadian travel to the
U.S. Islands (American Samoa, Guam, Hawaii,
Puerto Rico, and the Virgin Islands) in the
figures on Canadian travel to the United States.
In previous surveys, the United States category
only included data on Canadian travel to the
U.S. mainland. For trend analysis purposes, the
1974 survey also includes information on Cana-
dian travel to the entire U.S. Mainland.
Limitations. In some instances, the size of the
sample used to determine the characteristics of
Canadian travelers to various regions or states is
small. Interpretation of data based on these
small sample sizes should, therefore, be made
with caution.
III. HIGHLIGHTS OF THE FINDINGS
A. Total Canadian Travel in 1974
• In spite of the fuel shortages and higher
prices, the proportion of Canadians taking
vacation trips in 1974 remained fairly con-
stant, with the 1973 level. Specifically, in
1974 55% of all adult Canadians took a
vacation in 1974, compared to the 56% who
did so in 1973.
• There was a curtailment of second and third
trips, however, which resulted in an overall
drop in travel — from 7.7 million trips in
1973 to 7.5 million in 1974.
• Destinations changed somewhat in 1974.
Overseas travel increased in popularity (ac-
counting for 14% of all trips, an increase from
1 1% in the previous year). As a result, North
American travel experienced a marginal de-
cline.
• Travel to the United States remained fairly
constant in spite of the 1974 economic
difficulties. In 1974, 22% vacationed on the
U.S. Mainland, only slightly below the 1973
level of 22%.
• Vacation travel was less common among
residents of the Maritime Provinces, while
those who did travel indicated a much greater
interest in Ontario and Western Canada, and
less interest in New England and other U.S.
coastal areas.
• Residents of Quebec, on the other hand,
tended to travel more within their home
province.
• The growth in foreign travel occurred pri-
marily among residents of Ontario and Prairie
Provinces.
• One of the most dramatic changes in 1974
travel patterns was with air travel. The pro-
portion of trips taken by air remained con-
stant at 17% from 1969 until 1972. Then, in
1973, it rose to 24% and in 1974 increased to
a record 32%.
• Much of this growth was due to the
increase in overseas travel and a switch
from the automobile on trips to the
United States, probably because of
the fuel crisis. Travel in Canada also
experienced a decline in automobile
travel in favor of air travel.
• Another very significant change in 1974 was a
21% increase in expenditures from an average
of $396 per trip to $479.
• Projecting these expenditures,
Canadians spent, in total, $2.39
billion on vacation travel in 1974, up
from $2.06 billion in 1973, an overall
growth of 16.2%.
• Visiting friends or relatives became more
common among vacationers in Canada. In
1974, 52% were motivated by that purpose,
compared with 48% in 1973.
B. Canadian Vacation Travel to the U.S. in
1974
• The U.S. (including the U.S. Islands) received
3.9 million Canadian vacation visitors who
spent an estimated $631 million while travel-
ing in the U.S. in 1974.
• In 1974, the U.S. Mainland received 3.6
million Canadian vacation visitors (down 13%
from 1973) who spent approximately $540
million while traveling in the U.S. (up 12%
over 1973). The average per capita expendi-
ture per trip in the U.S. was $242.
• In 1974, the largest proportion of Canadian
vacation arrivals in the U.S. was received by
the Far West (20%), followed by the South
(19%), New England (16%), the Eastern Gate-
way (13%), the Great Lakes Country (11%),
the U.S. Islands (7%), the Old West (5%),
George Washington Country (5%), and the
Frontier West (4%).
• In 1974, the largest proportion of Canadian
vacation expenditures in the U.S. was received
by the South (26%), followed by the Far West
(22%), the U.S. Islands (14%), the Eastern
Gateway (9%), the Great Lakes Country (7%),
New England (7%), the Frontier West (5%),
the Old West (4%), and George Washington
Country (4%).
Attitudes toward travel within Canada com-
pared with the United States changed slightly.
Between 1973 and 1974 Canada appeared to
have re-enforced its traditional image of "in-
teresting wIlderness ,, and "recreational attrac-
tions;" and to have less of a "remoteness"
perception; while the United States strength-
ened its appeals of "entertainment," a "sense
of freedom," warm weather, and educational
advantages.
• Some of the improvement in the
image of the United States could be
attributed to the fact that at the time
of the previous survey (December,
1973), with the threat of the "Energy
Crisis," the U.S. could have been
perceived as far less accessible with
travel much more inhibited than at
the time of this current survey.
There were notable differences in the char-
acteristics of Canadians who traveled to the
various U.S. regions. For example:
• George Washington Country, The
South, the Great Lakes Country, and
the Frontier West received the major-
ity of their visitors from Ontario,
whereas New England received the
majority of it's Canadian visitors from
Quebec. Both Ontario and Quebec
were important sources for visitors to
the Eastern Gateway. British Colum-
bia was the most important source of
visitors to the Far West and the U.S.
Islands. The Old West received most
of its Canadian vacationers from the
Prairie Provinces.
• Sightseeing was the most popular
activity for Canadian vacation travel-
ers to George Washington Country,
the Old West, the Frontier West, the
Far West and the U.S. Islands. Travel
to the Great Lakes country was
primarily to visit friends or relatives.
The largest proportion of visitors to
the South traveled to that area to
spend time at a vacation spot.
Canadian travel to New England and
the Eastern Gateway was both to visit
friends and relatives and to spend
some time at a vacation spot.
• The auto was primarily used in
Canadian vacation travel to New
England, the Eastern Gateway, George
Washington Country, the Great Lakes
Country, the Old West. The primary
mode of transport used to travel to
the South, the Frontier West and the
U.S. Islands was air. Both air and auto
transportation was used by visitors to
the Far West.
• Vacation visitors from Canada tended to be
from urban areas, notably Ontario and
Quebec, home-owners, married from "adults
only" families and young or old. They had
attended or completed high school, were in
professional and skilled labor occupations and
were upscale in income.
• Canadian vacationers traveled to the U.S. in
1974 primarily to spend some time at a
vacation spot, to sightsee and visit friends or
relatives.
• Auto travel was more prevalent during the
summer months while air travel was more
popular during the winter. There was approxi-
mately 2.36 persons traveling to the U.S. in
each party and they spent an average of 1 1
nights in the U.S. on their trip.
• Canadian visitors to the U.S. who had a higher
than average per capita expenditure per trip
tended to:
• reside in British Columbia, English
Quebec, Ontario and the Prairies, and in
urban areas;
• visit the U.S. Islands, the South, the
Frontier West and the Far West;
• be 30-49 years of age and 50 years and
over;
• be married;
• have an upper-middle income;
• be employed in professional/sales/white-
collar fields and retired/pensioned;
• own their own dwelling;
• have an elementary, high school or
technical/preparatory education;
• be from adult only "families";
• live in a detached or semi-detached
dwelling or townhouse;
• travel for the purpose of staying at a
vacation spot or city sightseeing/shop-
ping;
• use air transportation;
• travel from December to March or April
to May;
• stay 1 2 nights and over on their trip.
• be male;
• speak French (Quebec);
• From 1973 to 1974, there was an increase in
Canadian travel to the U.S. by:
• urban visitors,
• visitors from the Prairies and British
Columbia,
• visitors from cities with populations of
over 500,000, and 1,000 to 10,000,
• apartment dwellers and tenants,
• visitors aged 40 to 49 years,
• visitors with family incomes of $20,000
or more,
• visitors from 'adult only' families,
• visitors who traveled to the U.S. to
spend some time at a vacation spot,
• visitors who traveled by air,
• female visitors,
• visitors who spent 4-5 nights in the U.S.
• From 1973 to 1974 there was a decrease in
Canadian travel to the U.S. by:
• rural visitors.
• visitors from the Atlantic Provinces.
• visitors from cities with populations of
under 1,000 and 10,000 to 30,000.
• home owners.
• male visitors.
• visitors aged 1 8-29 years.
• visitors who traveled by auto.
• skilled workers.
• visitors with family incomes between
$10,000 and $20,000.
• families with children, and
• visitors who spent 1 to 3 nights in the
U.S.
C. SUMMARY OF CHARACTERISTICS OF CANADIAN VACATION
TRAVEL TO THE U.S. IN 1974
3,880,000 Canadian Vacation Arrivals in U.S.
3,614,000 Canadian vacation arrivals on the U.S. Mainland (-13% from 1973)
$631 Million Spent in the U.S. by Canadian Vacationers
$540 million spent on U.S. Mainland by Canadian vacationers (+12% over 1973)
$242 per capita expenditures per trip in U.S.
$21 daily per capita trip expenditures in U.S.
Traveler Characteristics
Residence:
Dwelling Status:
Sex:
Age:
Marital Status:
Education:
Occupation:
Family Income:
Family Composition:
Trip Characteristics
Purpose:
Mode of Transport:
Seasonality:
Mean Length of Stay:
Urban (87%)
Ontario (39%) and Quebec (25%)
English speaking (68%)
Population over 500,000 (46%)
Live in single/semi-detached dwelling (65%)
Own their own dwelling (62%)
Female (54%) and male (46%)
18-29 years ( 30%) and 50 years or more (31%)
Attached (married) (59%)
Attended or completed high school (50%)
Professional/Mgr./Sales/White-collar (44%-) and skilled workers
(22%)
$10,000 to $20,000 (40%) and $20,000 and over (24%)
Adults only (62%)
To spend some time at a vacation spot (37%), sightseeing (36%),
and visiting friends or relatives (33%)
Auto (48%) and air (39%)
3rd quarter (43%), July ( 1 9%), August ( 1 6%)
1 1 nights
Mean Size of Traveling Party: 2.36 persons
SECTION II
DETAILED FINDINGS OF CANADIAN VACATION TRAVEL
IN 1974
I. CANADIAN VACATIONS AND TRIPS
In 1974, an estimated 58% of the Canadian
adults took a vacation, unchanged from the
1973 proportion. This proportion is divided into
those who took a vacation trip away from home
(55%) and those who stayed at home for their
vacation (3%)— again virtually identical to the
1973 pattern. Despite the "Energy Crisis" of
1974, there was no significant change in the
number of Canadians traveling on vacation in
the year. During the past 9 years, 1972 was the
peak year for Canadian travel.
Viewed on a regional basis, however, fewer
residents in the Atlantic Provinces took holidays
in 1974 compared with the previous year (down
from 49% in 1973 to 42% in 1974) and only
39% of the Canadian adults in the Atlantic
Provinces took trips in 1974, (down 9 percent-
age points from 1973). No significant changes
occurred in other regions of Canada. (See
Appendix I-A and I-B.)
British Columbia continued to be the most
active region in Canada in generating vacation
travel, while the East coast slumped to an even
Chart 1
CANADIAN VACATIONS AND VACATION TRIPS
1966-1974
Took Vacation
Stayed Home
Took Vacation Trip
56%
52%
6%
46%
6%
50%
54%
55%
58%
58%
61%
10%
44%
6%
49%
54%
3%
4%
54%
58%
58%
58%
2%
56%
3%
55%
1966
1967
1968
1969
1970
1971
1972
1973
1974
lower level than 1973. (See Appendix I-A and
I-B.)
The higher socio-economic strata and city
dwellers also maintained their above average
interest in trip-taking in 1974. (See Appendix
I-B.)
A. Frequency of Canadian Vacation Travel
While the proportion of Canadians who traveled
on a vacation in 1974 remained the same from
1973, the number of vacation trips taken per
traveler declined marginally -from an average of
1.56 tripsin 1973 to 1.47 in 1974.
Chart 2
NUMBER OF VACATION TRIPS
TAKEN BY CANADIANS EACH YEAR
1966-1974
Took Three + Trips
Took Two Trips'
Took One Trip
Stayed At Home
54%
Average Number of Trips
Among Travelers
1966
B
10%
12%
36%
42%
_7%_
12%
37%
44%
6"n
11%
38%
45%
1.73
1.56 1.47
B. Destination of Canadian Vacation Travelers
In 1974, 7.5 million trips were taken by
Canadians, a decrease of 2.7%"'from the 7.7
million trips taken in 1973. There was a signif-
icant increase in overseas travel by Canadians in
1974, continuing a long-term upward trend.
Specifically, in 1974, 66% of the trips were to
Canadian destinations, 22% were to the U.S.
(the U.S. Mainland and U.S. Islands), and 12%
were to other countries. (See Appendices I-C,
I-D and I-E.)
Chart3
DESTINATIONS OF CANADIAN
TRAVELERS
(International and Domestic)
Destination
Canada Only
U.S. Mainland
Overseas Countries
67%
22%
11%
66%
21%
14%
1973
1974
Not available
f Almost 2% of these travelers visited the U.S. Islands. An additional 7%
visited Europe. 3% visited the Caribbean/Bermuda and 3% visited other destinations
Travel to the U.S. remained relatively stable in
1974, despite the "Energy Crisis. " Canadians
made 1.5 million trips to the U.S. Mainland in
1974, down 9% from 1973. Canadian trips to
the U.S. Islands (which were not counted
separately in previous reports) brought the total
number of Canadian trips to the U.S. in 1974 to
1,644,000, accounting for 22% of all Canadian
vacation trips. (See Appendix I-C.)
During 1974, the most popular U.S. destination
of Canadian vacationers was the Far West,
followed by the South, New England and the
Eastern Gateway. (See Appendix I-F.)
Although Canadian travel to the U.S. remained
relatively stable in 1974, there was a slight shift
in the regional travel patterns of Canadian
visitors. From 1973 to 1974, there was a
decrease in the proportion of Canadian vacation
arrivals to the South, New England and the
Eastern Gateway and an increase in the propor-
tion of Canadian vacation arrivals in the Far
West. (See Appendix I-F.)
The most popular state traveled to by Canadian
vacationers in 1974 was Florida, followed by
New York, California, Washington, Maine, Mass-
achusetts and New Jersey. From 1973 to 1974,
the only state which increased its share of
visitors from Canada was Washington. (See
Appendix I-F.)
Canadian vacationers occasionally took the op-
portunity to visit several regions in the U.S.
during their trip to the U.S. For example, 10%
of the trips to New England included a stop-over
in the Eastern Gateway. Twenty-five percent of
the trips to George Washington Country in-
cluded a visit to New York (Eastern Gateway)
while 13% included a visit to Florida (South).
Even 10% of the trips to the U.S. Islands
included a stop-over at some point on the U.S.
Mainland. (See Appendix I-G.)
As the average number of Canadians per trip in
1974 equaled 2.36, the 1.6 million trips to the
U.S. resulted in 3.9 million arrivals. The fol-
lowing chart reflects the distribution of these
arrivals on a multiple basis. For example, al-
though the Far West received 22% of the
Canadian arrivals, this area was the primary
destination for about 20%- of the total Canadian
arrivals in the U.S. Two percent of an estimated
113,000 were passing through on their way to
other U.S. destinations. (See Appendix I-G.)
Chart 4
CANADIAN VACATION ARRIVALS
IN THE U.S.
1974
Arrivals
3,880,000
115%
US. Islands
Frontier West
George
Washington
— New England
U.S. Unspecified
2%
Old West
Note: Includes multiple answers
Although Canadian vacation expenditures in the
U.S. will be discussed in more detail in the next
section, it can be noted here that in 1973 and
1974 the U.S. region which received the largest
proportion of the Canadian vacation expendi-
tures was the South, followed by the Far West,
U.S. Islands, Eastern Gateway, New England,
the Great Lakes Country, the Frontier West, the
Old West, and George Washington Country. It is
interesting to note that although the proportion
of Canadian arrivals in the South decreased from
1973 to 1974, the proportion of Canadian
expenditures in that area increased. The Far
West, which received an increase in the propor-
tion of visitors from 1973 to 1974, also in-
creased its share of vacation receipts. New
England and the Eastern Gateway, which re-
corded decreases in the share of visitors from
1973 to 1974, also showed decreases in the
proportion of their Canadian vacation receipts.
C. Canadian Vacation Expenditures
One of the most outstanding changes in Cana-
dian travel to the U.S. in 1974 is related to
expenditures. In spite of the general decline in
vacation arrivals, there was a substantial increase
in expenditures in 1974. Total tourist spending
by Canadians rose 16.2% from $2.0 billion in
1973 to $2.4 billion in 1974. The average trip
expenditure of $396 in 1973 increased to $479
in 1974 or from $31 per day to $36 per day.
(See Appendices I-H and I-I.)
TABLE 1
CANADIAN VACATION ARRIVALS AND EXPENDITURES IN THE UNITED STATES IN 1974
Regional
arrivals
Total trip Daily trip
Regional expenditures expenditures Per capita Daily per
expenditures per vacation by vacation expenditures capita trip
($ millions) party party for trip expenditures
New England 610,000
(16%)
Eastern Gateway 501,000
(13%)
George Washington
Country 202,000
(5%)
The South 729,000
(19%)
Great Lakes
Country 408,000
(11%)
Old West 211,000
(5%)
Frontier West 137,000
(4%)
Far West 758,000
(20%)
U.S. Islands 266,000
(7%)
U.S. Unspecified 55,000
(1%)
Total U.S 3,880,000
(100%)
$ 46
(7%)
$ 55
(9%)
$ 27
(4%)
$166
(26%)
$ 46
(7%)
$ 28
(4%)
$ 30
(5%)
$136
(22%)
$ 91
(14%)
$ 6
(2%)
$631
(100%)
$ 303
$ 392
$ 544
$ 910
$ 376
$ 408
$ 727
$ 545
$1,350
$ 420
$ 570
$37
$48
$49
$52
$41
$44
$46
$47
$88
$30
$50
$120
$165
$213
$367
$163
$181
$333
$258
$565
$158
$242
$15
$20
$15
$21
$18
$19
$21
$22
$37
$11
$21
Expenditures of Canadian travelers to Alberta,
British Columbia and the United States recorded
the largest increase, partly attributed to the
increased use of air travel to the United States
and British Columbia, to the increased length of
stay among vacationers to all three areas and to
a general price increase due to inflation.
Canadian vacation expenditures in the U.S.
(including the U.S. Islands) totaled $631 million
in 1974 or 26% or the total $2.4 billion spent by
Canadian vacationers. Of the $631 million, $540
million was spent on the U.S. Mainland, 1 1.8%
more than the $483 million spent here in 1973.
Vacationers to the United States spent an
average of $570 per party. Mainland visitors
spent slightly less than the average — $5 18, but
appreciably more than they did in 1973 ($438).
During 1974, there was a regional shift in the
expenditure pattern of Canadian vacationers to
the U.S. The South and Far West regions of the
United States indicated gains in sharp contrast
to the revenue losses of New England and other
Eastern regions. (See Appendix I-F.)
1. Per Capita Expenditures. The average per
capita expeniture per trip for Canadian travel to
the U.S. in 1974 was $242. Characteristics of
travelers and their trips which had a higher than
average per capita expenditure per trip are
indicated as follows. (See Appendix F.)
2. Profile of the Canadian Visitor to the U.S.
with Above Average per Capita Trip Expendi-
tures: 1974.
Destination:
U.S. Islands $565
The South 367
Frontier West 333
Far West 258
Residence:
British Columbia 318
English Quebec 259
Ontario 250
Prairies 247
Age:
30-39 years 256
50 and over 255
Sex:
Male $264
Language spoken:
French Quebec 269
Marital status:
Attached 250
Family composition:
Adults only 247
Urban/Rural residence:
Urban 249
Socio-Economic Level:
Upper-middle 266
Occupation of head of house:
Professional/Sales/White collar 254
Retired/Pensioned 257
Education completed:
Elementary school 294
Community college 285
High school 262
Dwelling ownership:
Owner 245
Type of dwelling occupied:
Town house/Other attached 255
Detached/Semi-detached 246
Dwellings other than that stated above
and other than an apartment 304
Purpose of trip:
Total year: Staying at a vacation spot. . . 314
June to September: All less than average
October to May: Staying at a vacation
spot 432
Rural activities 323
City sightseeing 307
Mode of transport:
Plane 403
Seasonality of trip:
December to March 405
April to May 264
Length of stay:
18 nights and over 432
12-17 nights 373
10
The following chart indicates the share of
Canadian arrivals and receipts which each of the
U.S. regions received in 1974. The arrival data
has been prorated to equal 100% in order that it
may be compared with the data on receipts. (See
Appendix I-F.)
When considering Canadian vacation trips to the
U.S. by air travel only, the South is seen as the
recipient of the largest share (34%) of the total
air visitors to the U.S. Mainland, with Florida
receiving 32%. This proportion of air travelers to
the South is significantly below the 1973 share
of 43%. Air travel was up however, among trips
to the Far West; 32% in 1974 compared to 26%
in 1973. Twenty two percent of the air trips to
the U.S. in 1974 were to California.
Of the Canadian air travel to the total U.S., (the
U.S. Mainland plus the U.S. Islands), the South
remained the U.S. region which received the
largest share of the air travelers with 28%,
followed by the Far West with 26%, and the
U.S. Islands with 19% (See Appendix I-J.)
Of the Canadian vacation auto trips to the U.S.
in 1974, 26%- were to New England, 21%- were
to the Far West, and 20% were to the Eastern
Gateway. From 1973 to 1974, there was a
decrease in the proportion of auto trips to the
South. (See Appendix I-K.)
Chart 5
CANADIAN VACATION ARRIVALS AND EXPENDITURES IN THE U.S.
1974
Arrivals
3,880,000
100%
U.S. Unspecified
1%
Frontier West
George
Washington-! 51%
Country
Old West
Far
22%
Frontier West .
George
Washington -
Country
5%
4%
Receipts
$631,000,000
100%
est
U.S. Islands
14%
\ US. Unspecified
/V 2%
/"^ \ New
7% \ England
^^ Eastern
Gateway 1
9%
Old West'
Great Lakes Country'
7%
The South
26%
11
597-433 O - 75
Chart 6
CANADIAN VACATION TRIPS
TO THE U.S. IN 1974
BY DESTINATION OF AIR VISITORS
Destination
US. Mainland
(Excludes
U.S. Islands)
Total U.S.
(Includes
U.S. Islands)
Chart 7
CANADIAN VACATION TRIPS TO
THE U.S. IN 1974 BY DESTINATION
OF AUTO VISITORS
Destination
U.S. Mainland
(Excludes
US. Islands)
Total U.S.
(Includes
U.S. Islands
New England
Eastern Gateway
George Washington- — - 5%
Country
The South
Great Lakes Country
Old West
Frontier West
Far West
U.S. Islands
U.S. Unspecified
_B%
13%
43%
2%V
34%
_7%_
32%
(Base) (171) (327)
1973 1974
Note: Includes multiple destinations within the U.S.
* Data not applicable
3%-
4%.,
2%-
2%.
8%
8%
28%
6%
26%
19%
(397)
1974
New England
Eastern Gateway
George Washington Country
The South
Great Lakes Country
Old West
Frontier West
Far West
U.S. Islands
U&Unspecified
2%-
28%
20%
J%
18%
16%
7%
17%
2%
2%m
26%
21%
7%
13%
18%
11%
21%
2%
1%
2%m
7%
13%
18%
11%
21%
(Base)
(481)
1973
(492)
1974
(497)
1974
Note: Includes multiple destinations within the U.S.
* Data not applicable
The increase in air travel to the United States
undoubtedly contributed to the rise in the
average per capita expenditures per trip. Air
vacationers spent more than twice as much
($403) as travelers by automobile ($167).
Canadians staying at vacation spots in the U.S'.
continued to spend considerably more than the
average -- $314 vs $242. Winter (December to
March) vacationers also had above average ex-
penditures ($405). The average per capita
expenditure per trip for Canadians visiting the
United States from October to May for the
purpose of staying at a vacation spot was $432,
compared to $208 during the months June to
September. Canadians visiting friends or relatives
were the least lucrative to the United States
tourism industry. In 1974, those who traveled
during the off-season to visit friends or relatives
actually spent less than in the previous year.
(See Appendix I-F.)
3. Daily Per Capita Expenditures The average
daily per capita trip expenditure of Canadian
visitors to the U.S. in 1974 was $21. Generally,
those persons who had an above average per
capita expenditure per trip also had an above
average daily per capita expenditure. Some
exceptions where the daily per capita trip
expenditure was above average whereas the per
capita expenditure per trip was below average
were by families with children under 18 years
($24) and by persons in skilled labor professions
($25). In addition, although persons who spent
18 + nights in the U.S. had an above average per
capita expenditure per trip, their daily per capita
expenditure was far below average— $11. (See
Appendix I-F.)
II. TRAVELER CHARACTERISTICS
The following section provides information on
the residence of Canadian visitors, language
spoken, dwelling status, sex, age, marital status,
education, occupation, income, and family com-
position.
12
A. Residence of Canadian Vacationers
In 1974, 39% of the Canadian visitors to the
U.S. came from Ontario, 25% from Quebec, 16%
from British Columbia, and 15% from the
Prairie Provinces.
The residence of Canadian visitors to the U.S.
changed slightly from 1973 to 1974. In 1974,
the U.S. Mainland received 40%- of its Canadian
vacation visitors from Ontario (down slightly
from 41% in 1973) and 27% from Quebec (same
as in 1973). There was also a decrease in the
proportion of visitors to the U.S. Mainland from
the Atlantic Provinces. The two regions which
provided the U.S. Mainland with a larger share
of visitors in 1974 than in 1973 were British
Columbia and the Prairie Provinces. In 1973
these two regions each provided 12% of the
vacation visitors to the U.S. Mainland, compared
to 14% for British Columbia and 15% for the
Prairie Provinces in 1974. (See Appendix II-A.)
Of the total air visitors to the U.S. (including the
U.S. Islands), 40%- came from Ontario resi-
dences, while 19% came from British Columbia
and 19% from Quebec. On the other hand,
Ontario was the provincial residence of 39% of
the auto visitors to the U.S. in 1974 with 30%
residing in Quebec; and 17% in the Prairie
Provinces. (See Appendices I-J and I-K.)
As could be expected, the proximity of various
U.S. and Canadian regions had a considerable
effect on the origin/destination pattern of
Canadian vacation travel.
Fifty seven percent of the Canadian trips to New
England were made by residents of Quebec.
Both Quebec and Ontario supplied the Eastern
Gateway with a large proportion of their Cana-
dian vacation trips— 46% and 47% respectively.
About 67%. of the vacation trips to the South
originated in Ontario. The Prairie Provinces were
the source of 75% of the vacation trips to the
Old West while British Columbia was the pri-
mary residence for vacation trips to the Far
West. Both British Columbia and Ontario were
the primary sources for vacation trips to the
Chart 8
CANADIAN VACATION TRAVELERS TO THE U.S.
IN 1974 BY RESIDENCE
Residence
Atlantic Provinces
Quebec
Ontario
Prairies
British Columbia -
AHOther
•1°/c
To U.S. Mainland
(Excludes US. Islands)
7%
27%
41%
12%
12%
27%
40%
15%
14%
ToU.S.
(Includes U.S. Islands)
Total Total
Total U.S. Auto Visitors Air Visitors
1%
25%
39%
15%
16%
3%
30%
39%
17%
11%
5%
1%
19%
40%
16%
19%
(Base)
(741)
1973
(955)
1974
(1027)
(355)
1974
(270)
Note: A more detailed breakdown of residences within the Atlantic and Prairie Provinces is available in Appendix ll-A
* Less than 14 of 1%
13
U.S. Islands. Eighty-six percent of the vacation
trips to New Jersey were from Quebec.
Regarding Canadian travel to overseas destina-
tions, the province of Ontario generated the
majority of travelers to Europe (55%) and to the
Caribbean (69%). (See Appendix II-A.)
With respect to the vacation destinations of
major metropolitan area residents, about 30% of
the travelers living in Winnipeg and 28% of the
travelers living in English Montreal vacationed in
the U.S. (including the U.S. Islands) in 1974. By
way of comparison, only between 22%-23% of
the trips by residents of Calgary/Edmonton and
Toronto were made to the total U.S. in 1974.
(See Appendices II-B and II-C.)
Viewed another way, 25% of the Canadian
vacation trips to the U.S. were to the Far West
while 21% were to the South. Almost three
fourths (72%) of the vacation trips made to the
U.S. by residents of British Columbia were to
the Far West. The most popular destination for
Prairie Province residents was the Far West,
which accounted for 46% of the trips made by
Prairie Province residents, and the Old West
(32%). The most popular destination of Atlantic
Province residents was New England (68% of the
trips). The destination of residents of Quebec
and Ontario was quite varied. New England, the
Eastern Gateway and the South were the most
popular destinations for Quebec residents (ac-
counting for 38%, 27% and 18%. of the trips,
respectively). Ontario residents preferred the
South (35% of the trips), the Great Lakes
Country (21%), and the Eastern Gateway (18%).
(See Appendix II-D.)
Forty-six percent of the Canadian vacationers
to the U.S. in 1974 were residents of cities with
populations of over 500,000, a proportion
slightly higher than that recorded in 1973.
Chart 9
CANADIAN VACATION TRIPS TO THE U.S. IN 1974
BY SIZE OF CITY OF RESIDENCE
City Size
Canada
U.S. Mainland
(Excludes U.S. Islands)
Total U.S.
(Includes U.S. Islands)
Over 500,000
100,000 to 500,000
30^00 to 100,000
10X100 to 30/100
1,000 to 10/100
Under 1/100
(Base)
34%
20%
9%
10%
18%
(2235)
1973
4%
34%
19%
10%
10%
23%
(2274)
1974
42%
16%
9%
9%
16%
(741)
1973
46%
16%
10%
6%
11%
11%
(955)
1974
46%
16%
9%
5%
11%
13%
(1027)
1974
14
Another 16% lived in cities within the 100,000
to 500,000 population range, and 11% came
from towns with populations of 1,000 or less.
(See Appendix II-E.)
In 1974, the per capita trip expenditures of
residents of Ontario who traveled to the U.S.
was $250, while that of residents of Quebec was
$197. The highest per capita trip expenditure in
the U.S. was made by residents of British
Columbia ($318), while the lowest were made
by residents of the Atlantic Provinces ($170).
B. Urban/Rural Residence
In 1974, 87% of the Canadian visitors to the
U.S. (including the U.S. Islands), came from
urban areas, while 1 3% came from rural areas.
Canadians traveling within Canada also primarily
resided within urban areas-82% in 1974. Nearly
all of the Canadians who traveled to Europe and
the Caribbean in 1974 were from urban areas-
92%> and 99%, respectively. (See Appendix II-F.)
There was a slight increase in the proportion of
Canadian vacation travelers to the U.S. Mainland
who came from urban areas in 1974. In 1973,
this share had been 84%, but in 1974, the
proportion rose to 87%.
In 1974, 93%o of the Canadian vacationers
visiting the George Washington Country resided
in urban areas within Canada, the highest such
proportion among travel to the various U.S.
regions. The highest ratio of Canadian visitors
coming from rural areas occured among those
travelers to the Old West in 1974 (20%).
As might be expected, the average Canadian
visitor to the U.S. in 1974 coming from a urban
residence spent more ($249) during his trip than
did the average visitor coming from a rural area
within Canada (who had a per capita trip
expenditure of $193).
C. Language Spoken
The proportion of English-speaking Canadians
who traveled both within Canada and to the
U.S. Mainland, changed very little from 1973 to
1974. In 1974, 67% of the Canadian vacation
visitors to the U.S. Mainland spoke English,
compared to 69% in 1973. Seventeen percent of
the Canadian travelers to the U.S. Mainland in
1974 spoke French. The proportion of French-
speaking travelers to New England, the Eastern
Chart 10
CANADIAN VACATION TRAVELERS
TOTHEU.S.IN1974BY
URBAN/RURAL RESIDENCE
Chart 11
CANADIAN VACATION TRAVELERS
TO THE U.S. IN 1974 BY
LANGUAGE SPOKEN
Urban vs
Rural Residence
Canada
Urban
Rural
82%
18%
82%
18%
(Base)
(2235) (2274)
1973 1974
U.S. Mainland Total US.
(Excludes (Includes
U.S. Islands) U.S. Islands)
16%
87%
13%
13%
(741)
1973
(955)
1974
(1027)
1974
Note: See Appendix ll-F for a more detailed breakdown of rural visitors
Language
Canada
English
French
(Quebec)
French >
(Non-Quebec)
\%J
Other -
70%
16%
10%
4%
70%
17%
9%
U.S. Mainland Total U.S.
(Excludes (Includes
U.S. Islands) U.S. Islands)
2%-:
18%
11%
1%-
67%
17%
15%
1%
68%
16%
15%
(Base)
(2235) (2274)
1973 1974
(741)
1973
(955)
1974
(1027)
1974
15
Gateway and George Washington Country, how-
ever, was higher than the national proportion
reflecting the importance of the province of
Quebec to these three U.S. regions. Specifically,
French-speaking Canadians, accounted for 42%
of the total Canadian vacationers to the New
England Region and one-fourth of all Canadian
travelers to the Eastern Gateway and George
Washington Country. (See Appendix II-G.)
The average French (Quebec )-speaking Canadian
spent $269 during his/her trip to the U.S. in
1974, up substantially from the $185 per capita
expenditure applicable to this group in 1973.
Of the Canadian vacationers who traveled only
domestically, 63% owned their own homes (up
from 59% in 1973) and 36% were tenants.
Home ownership was prominent among Cana-
dians visiting the Old West in 1974 (75%).
Rent-paying tenants, on the other hand, com-
prised almost half (47%) of the Canadian
travelers to the Eastern Gateway in 1974. (See
Appendix II-H.)
The per capita trip expenditures of the Canadian
homeowners and tenants visiting the U.S. in
1974 were relatively the same— $245 for home-
owners and $241 for tenants.
D. Dwelling Ownership
During 1974, six-in-ten (62%) of the Canadian
visitors to the U.S. (including the U.S. Islands),
were homeowners. Another 37% of these visitors
to the U.S. were tenants. In 1974, 61% of the
Canadian vacation travelers to the U.S. Mainland
were owners of their own homes (compared to
65% in 1973). Thirty-eight percent of these
visitors to the U.S. Mainland were tenants,
reflecting a significant increase from the 1973
figure of 32% who paid rent for their residences.
E. Type of Dwelling Inhabited
In 1974, 65% of the Canadian visitors to the
U.S. (including the U.S. Islands) lived in single
semi-detached houses; 12% lived in row house-
type dwellings; and 21% lived in apartments.
The same large majority (65%) of the Canadian
vacation travelers to the U.S. Mainland in 1974
lived in single/semi-detached homes. The most
significant change in types of dwellings of
Canadians traveling to the U.S. Mainland from
Chart 12
CANADIAN VACATION TRAVELERS
TO THE U.S. IN 1974
BY DWELLING OWNERSHIP
Chart 13
CANADIAN VACATION TRAVELERS
TO THE U.S. IN 1974
BY TYPE OF DWELLING
Tenant vs. Owner Canada
Owner
Tenant
Not Stated
\
4%
59% 63%
37%
1%.
(Base)
36%
U.S. Mainland Total U.S.
(Excludes (Includes
U.S. Islands) US. Islands)
3%
65% 61%
32%
38%
1%
(2235) (2274)
1973 1974
(741)
1973
(955)
1974
62%
37%
(1027)
1974
Type of Dwelling Canada
Single/
Semi-Detached
Row House
Apartment
Other 3%
66%
13%
17%
3%
11%
18%
US. Mainland Total U.S.
(Excludes (Includes
US. Islands) U.S. Islands)
2%
67%
15%
16%
2%
65%
13%
21%
2%
12%
21%
(Base) (2235) (2274) (741) (955) (1027)
1973 1974 1973 1974 1974
Note: Totals may not add to 100% due to rounding
16
1973 to 1974 occurred among the proportion
living in apartments. In 1973, only 16% lived in
apartments, but this share had risen to 21% by
1974.
Eight-in-ten (81%) of the Canadian visitors to
the Old West in 1974 resided in single/semi-
detached homes, while among those traveling to
the Eastern Gateway, 28% lived in apartments.
(See Appendix II-I.)
Canadian travelers to the U.S. who lived in a row
house/townhouse had the highest per capita trip
expenditures in 1974— $255— while apartment-
dwellers had the lowest average trip expenditure
per person— $217.
F. Sex
The male-female ratio among Canadian vacation
travelers to the U.S. Mainland represented a
marked change between 1973 and 1974. During
1974, 46%. of the visitors were male and 54%.
were female, reflecting a definite shift from the
51% male/49% female distribution among these
travelers to the U.S. Mainland in 1973. This shift
was also evidenced among Canadian domestic
travelers: from a 50% male/50% female ratio in
1973 to a distribution of 48% males and 52%
females in 1974.
There were regional variations from this overall
trend in Canadian travel to the U.S. in 1974.
Fifty-five percent of the Canadian visitors to the
Eastern Gateway were male, the same propor-
tion of males among Canadians traveling to the
U.S. Islands. The New England region had the
lowest percentage of Canadian male visitors in
1974-42%. (See Appendix II-J.)
Male travelers to the U.S. from Canada had a
higher per capita trip expenditure in 1974 than
did their female counterparts. The average
Canadian male spent $264 during his trip, while
females on the average spent $220 each.
G. Age
In 1974, 30% of the Canadian vacation visitors
to the U.S. (including the U.S. Islands), were
18-29 years, 19% were 30-39 years, 20% were
40-49 years and 31% were 50 years or older.
Chart 14
CANADIAN VACATION TRAVELERS
TO THE U.S. IN 1974
BY SEX
Sex
Male
Canada
U.S. Mainland Total U.S.
(Excludes (Includes
U.S. Islands) U.S. Islands)
Female
50% 48%
50%
52%
51% 46% 46%
49%
54%
54%
(Base)
(2235) (2274)
1973 1974
(741) (955) (1027)
1973 1974 1974
Chart 15
CANADIAN VACATION TRAVELERS
TO THE U.S. IN 1974 BY AGE
Age (Years)
18-29
30-39
4049
50 +
Canada
U.S. Mainland Total U.S.
(Excludes (Includes
US. Islands) U.S. Islands)
39%
19%
17%
25%
36%
18%
16%
29%
35%
17%
17%
30%
30%
19%
20%
31%
30%
19%
20%
31%
(Base) (2235) (2274) (741) (955) (1027)
1973 1974 1973 1974 1974
Note: Totals may not add to 100% due to rounding
17
Similar to the trend within Canada, Canadian
vacationers to the U.S. Mainland in 1974 were
somewhat older than was the case in 1973. The
most noticeable change occurred in the 18-29
years-of-age group; in 1973, this segment ac-
counted for 35% of the Canadians visiting the
U.S. Mainland, but in 1974, the proportion
declined to 30%. On the other hand, the
proportion of Canadian travelers to the U.S.
Mainland in the 40-49 age group rose from 17%
in 1973 to 20% in 1974.
The median age of Canadians visiting America in
1974 appeared to be around 40 years of age:
49% were under 40 and 5 1% were 40 or over.
There did not appear to be any significant age
difference between Canadians visiting the U.S.
and Europe. Canadian visitors to the Carribean,
however, were somewhat younger than Canadian
visitors to the U.S. Among U.S. destinational
regions, the Old West had the "youngest" group
of Canadian visitors in 1974. During this year,
35% of the travelers to this region were 18-29
years old, while another 24% were 30-39 years
of age. The South had the largest percentage of
"50 and over ,, aged Canadian visitors in
1974-40%-and the Eastern Gateway had the
least proportion of travelers belonging to this
age group— 26%. (See Appendix II-K.)
The 30-39 age group among Canadians visiting
the U.S. in 1974 had the highest per capita trip
expenditure-$256— while the 18-29 age group
had the lowest-$220.
Chart 16
CANADIAN VACATION TRAVELERS
TO THE U.S. IN 1974
BY MARITAL STATUS
Marital Status
Attached
(Married)
Canada
U.S. Mainland Total U.S.
(Excludes (Includes
U^. Islands) U.S. Islands)
Unattached
60%
39%
59%
41%
61%
39%
60%
59%
41%
(Base)
(2235) (2274)
1973 1974
(741)
1973
(955)
1974
(1027)
1974
persons in 1974. The average attached Canadian
who traveled to the U.S. in 1974 spent $250
during his/her trip, slightly more than the
average total Canadian expenditure figure of
$242.
H. Marital Status
In 1974, 59% of the Canadian vacation visitors
to the U.S. (including the U.S. Islands) were
attached (married) while 41% were unattached.
The largest share of unattached Canadian
travelers occurred among visitors to the Frontier
West (58%), while the Old West claimed the
largest share of attached visitors (74%). (See
Appendix II-L.)
There did not appear to be any significant
difference in 1974 in the marital status of
Canadians who vacationed in the U.S. versus
overseas destinations.
Attached persons tended to have a higher per
capita trip expenditure rate than did unattached
I. Education
One-half of Canadian vacation travelers to the
U.S. (including U.S. Islands) in 1974 had a
mid-level education, having either attended or
graduated from high school. In addition, one-
quarter of the visitors had attended or com-
pleted university or higher education. This pro-
portion of university-educated Canadian
travelers increased slightly from 1973 to 1974.
In addition, 14% had attended or completed
technical school and 1 1% had only an elemen-
tary school education. (See Appendix II-M.)
In 1974, a higher proportion of college-educated
Canadians traveled to the U.S. regions of George
Washington Country (35%), the Eastern Gate-
way (32%), the Old West (31%), the U.S. Islands
18
(30%), and the Far West (29%), than to the
nation as a whole. On the other hand, the
Frontier West region had more than double the
proportion of travelers with only an elementary
education (23%) than the U.S. as a whole (1 1%).
Generally, Canadian vacation travelers to Europe
and the Caribbean had a higher education than
travelers to the U.S. In 1974, 37% of the
Canadian visitors to Europe and 33% of the
visitors to the Caribbean had attended or com-
pleted university studies.
Although those Canadian visitors with only a
primary school education had the lowest daily
per capita trip expenditure ($18), this group had
the longest average length of stay (16.5 nights in
the U.S.), and consequently had the highest per
capita trip expenditure ($294).
J. Occupation of Head of Household
In 1974, 44%- of the heads of households of
Canadian vacation visitors to the U.S. (including
the U.S. Islands) were employed in
professional/sales/white collar fields. An ad-
ditional 22% had skilled labor jobs. Between
1973 and 1974, the proportion of professional/
sales/white collar travelers to the U.S. remained
about the same, while there was a decrease in
the skilled worker group. Skilled workers ac-
counted for 23% of the visitors to the U.S.
Mainland in 1974 (compared to 27%- in 1973)
while the proportion of retired heads of house-
holds increased from 8% in 1973 to 10% in
1974.
Of the Canadian vacation travelers to the George
Washington Country region in 1974, 52% were
from the white-collar, professional occupations
groups. The lowest proportion of Canadian
travelers within this group occurred among those
visiting the Great Lakes Country region (38%)
and the Frontier West (38%). As expected the
highest porportion of retired persons visited the
South (14%), particularly Florida (16%). (See
Appendix II-N.)
Canadian travelers to Europe and the Caribbean
were generally from families in higher income
professions than visitors to the U.S. Fifty-seven
percent of the Canadian travelers to Europe and
58% of the travelers to the Caribbean were
members of families whose head was employed
in professional/sales/white collar fields.
Those Canadian vacation travelers to the U.S.
who were members of families whose head was
pensioned/retired and the highest per capita trip
Chart 17
CANADIAN VACATION TRAVELERS TO
THE U.S. IN 1974 BY EDUCATION
Education
(Attended or Completed)
No Formal Education 1%
Primary School 14%
High School
Technical/Preparatory School
University or Higher Education
Canada
1%
U.S. Mainland
(Excludes U.S. Islands)
Total U.S.
(Includes U.S. Islands)
53%
13%
20%
16%
48%
15%
20%
13%
51%
14%
22%
11%
51%
13%
24%
11%
50%
14%
25%
(Base)
(2235)
1973
(2274)
1974
(741)
1973
(955)
1974
(1027)
1974
Note: Totals may rot add to 100% due to rounding See Appendix ll-M lor a more detailed breakdown of this chart
* Less than 'A of 1%
19
Chart 18
CANADIAN VACATION TRAVELERS TO THE U.S. IN 1974
BY OCCUPATION OF HEAD OF HOUSEHOLD
Occupation of
Head of Household
Canada
U.S. Mainland
(Excludes U.S. Islands)
Total U.S.
(Includes U.S. Islands)
Professional/MgrV
Sales/White-Collar
Skilled Workers
Unskilled Workers
Students
Retired Persons
Other*/Refused
2%
3%
42%
26%
7%
9%
13%
1%
45%
27%
5%
14%
3%
44%
23%
6%
10%
3%
44%
22%
6%
14%
(Base)
Primarily includes housewives and farmers
(2235)
1973
(2274)
1974
(741)
1973
(955)
1974
(1027)
1974
expenditure rate in 1 974— $257. The groups
having the lowest average trip expenditure per
traveler were farmers ($160) and students
($163).
K. Family Income
In 1974, 24% of the Canadian vacation visitors
to the U.S. (including the U.S. Islands) came
from families which had an annual income of
$20,000 or more. (See Appendices II-O and
II-P.)
The more significant change in the family
income levels of the Canadian visitors to the
U.S. Mainland from 1973 to 1974 was an
increase in the proportion of travelers from the
highest income bracket. In 1974, 24% of the
Canadian travelers to the U.S. Mainland were
members of families earning $20,000 or over on
an annual basis, while in 1973, this proportion
was only 1 8%. This trend was even more
noticeable among those Canadians who vaca-
tioned only within Canada: in 1973, the propor-
tion of these traveling families earning $20,000
or more was only 11%, but in 1974, the
proportion rose to 20%.
There was a greater proportion of Canadian
travelers in the $20,000 and over family income
level who traveled to Europe and the Caribbean
than there was among travelers to the U.S. in
1974. Thirty-four percent of the Canadian
visitors to Europe and 39% of the visitors to the
Caribbean were in the $20,000 and over family
income level in 1974.
The U.S. Islands received the largest proportion
of travelers in the $20,000 and over income level
(31%) followed by the South with 29%. In
addition, the individual states of Massachusetts
20
Chart 19
CANADIAN VACATION TRAVELERS TO THE U.S.
IN 1974 BY FAMILY INCOME
Family Income
Canada
US. Mainland
(Excludes U.S. Islands)
Total U.S.
(Includes U.S. Islands)
Under $5000
$5000 to $7499
$7500 to $9999
$10,000 to $14,999
$15,000 to $16,999
$17,000 to $19,999
$20^00 and Over
Refused
11%
14%
15%
26%
11%
11%
4% 3%
11%
10%
14%
25%
9%
20%
10%
11%
14%
25%
11%
7%
18%
4%
10%
9%
12%
22%
10%
8%
24%
6%
10%
9%
12%
22%
10%
24%
6%
(Base)
(2235)
1973
(2274)
1974
Note: Totals mav not add to 100% due to rounding
(741)
1973
(955)
1974
(1027)
1974
and Florida received a higher proportion of
visitors whose family incomes were $20,000 or
more, 33% and 29% respectively, than the
national proportion (24%).
L. Family Composition
In 1974, the majority (62%) of Canadian
travelers to the U.S. (including the U.S. Islands)
were from "adults only" families. Only 38% of
the visitors to the U.S. came from families with
children under 18. (See Appendix II-Q.)
In 1974, 62% of the Canadians who traveled to
the U.S. Mainland on vacation trips came from
families consisting of "adults only,"' reflecting a
significant increase from 1973 when 56% of
these visitors came from this group.
21
Chart 20
CANADIAN VACATION TRAVELERS
TO THE U.S. IN 1974 BY
FAMILY COMPOSITION
Family
Composition
Adults Only
Canada
US. Mainland Total U.S.
(Excludes (Includes
U.S. Islands) U.S. Islands)
Adults
with Children
51%
54%
56%
44%
62%
38%
62%
38%
(Base) (2235) (2274) (741) (955) (1027)
1973 1974 1973 1974 1974
Note: See Appendix ll-Q for a more detailed breakdown
The average number of adults in the household
of Canadians who traveled to the U.S. in 1974
was 1.59. (See Appendix II-R.)
Of the 38% of Canadian visitors to the U.S.
Mainland who came from families which in-
cluded children (down from 44% in 1973) in
1974, 13% had children under five years of age
(compared to 20% in 1973) and 27% had
children from 5-14 years of age (compared to
32% in 1973).
The proportion of Canadian vacationers from
families consisting of "adults only" was highest
among visitors to the Frontier West in 1974
(84%), and lowest among Canadian travelers to
the Old West (53%). (See Appendix II-Q.)
With respect to spending in the U.S., the per
capita trip expenditure was higher among the
"adults only" Canadian visitors, equally $247
per person compared to $233 for travelers who
came from families with children under 18.
III. TRIP CHARACTERISTICS
The following section provides information on
the purpose of trip, total number of adults in
the party, mode of transportation, seasonality
and length of stay.
A. Purpose of Trip
The most popular reasons for Canadian travel to
the U.S. (including the U.S. Islands) in 1974 was
to spend time at a vacation spot (37%), to sight-
see (36%) and to visit friends and relatives
(33%). (See Appendices III-A and III-B.)
When considering changes in Canadian vacation
to the U.S. Mainland only, from 1973 to 1974
there was a slight increased interest in traveling
to the U.S. mainland to visit friends and relatives
(36% in 1974), and to spend time at a vacation
spot (35% in 1974).
The purpose of the trip varied considerably by
destination within the U.S. Visiting friends or
relatives accounted for over 35% of the trips to
the Great Lakes Country, the Old West, New
England, the Eastern Gateway and the Far West.
Spending time at a vacation spot was the most
important reason for travel to the South. Sight-
seeing by Canadian vacation visitors was more
prevalent in the Old West, the Far West and
George Washington Country than it was in any
other area.
Over 45% of the Canadian vacation trips to
Massachusetts and California were to visit
friends or relatives. Almost three-quarters (73%)
of the trips to New Jersey and 59% of the trips
to Florida were to spend some time at a vacation
spot. Sightseeing was very popular in Washing-
ton— 70% of the trips to that state were for that
purpose.
With respect to Canadian travel to Europe, 57%
of the visitors to that area went to visit friends
and relatives and 42% to sightsee. About 70% of
the Canadian trips to the Caribbean were to
spend some time at a vacation spot.
In addition to destination, length of stay and
season of the year also affected the purpose of
the trip. Almost half (45%) of the Canadians
who stayed in the U.S. in 1974 for 1 to 5 nights
were visiting friends or relatives. Visitors
22
Chart 21
CANADIAN VACATION TRIPS TO THE U.S.
IN 1974 BY PURPOSE OFTRIP
Purpose of Trip
To Visit Friends and Relatives
To Stay At Summer
Place I Own
■4%
To Spend Some Time
At Vacation Spot
Camping/Tenting/Fishing/
Boating/Or Other -
Outdoor Activities
Sightseeing
Shopping
To Attend Sports Festivals
and Other Special Events w
Combined Business \5%- .
and Pleasure
Other 5%
48%
18%
Canada
4%
52%
19%
28%
24%
2%
6%
6%
6%
U.S. Mainland
(Excludes US. Islands)
36%
34%
2%
35%
32%
15%
13%
35%
34%
7%
8%
9%
8%
7%
Total U.S.
(Includes U.S. Islands)
2%
33%
37%
14%
7%
(Base)
Note: Includes multiple answers
(2235)
1973
(2274)
1974
(741)
1973
(955)
1974
(1027)
1974
traveling to the U.S. for the purpose of spending
time at a vacation spot generally tended to stay
in excess of 6 days. (See Appendix III-C.)
With respect to seasonality, visitors to the U.S.
during April to May and October to November
came to visit friends and relatives. Trips to the
U.S. from December to March, were generally
for the purpose of spending time at a vacation
spot. (See Appendix III-D.)
The highest per capita trip expenditures in the
U.S. were made by persons who stayed at a
vacation spot— $314. Although Canadians who
traveled to the U.S. to sightsee or shop had a
lower per capita trip expenditure ($243), they
had the same daily per capita trip expenditure as
persons who stayed at a vacation spot— $17. This
was primarily due to the shorter length of stay
of sightseers and shoppers.
With respect to Canadian travel within Canada,
the majority of trips taken in 1974 were for the
purpose of visiting friends and relatives (52%).
It is interesting to note that the most significant
change in purpose of trips with respect to both
the U.S. Mainland and Canada between 1973
and 1974, was the increase in the proportion of
trips for the purpose of visiting friends and
relatives.
B. Total Number of Adults in Party
In 1974, the average number of Canadian adults
in the party traveling to the U.S. was 2.36,
23
slightly below the 1973 average party size of
2.46 adults.
In 1974, the mean number of Canadians who
traveled within Canada was 2.29, compared to
2.13 for Canadian travelers to Europe and 2.90
for travelers to the Caribbean. (See Appendix
III-E.)
It appears, however that in 1974 there were
slightly more adults per party in trips to the U.S.
than on trips within Canada, (average number of
adults per party was estimated at 2.29) or on
trips to Europe (average adult party size was
estimated at 2.13). On the other hand there was
a slightly greater number of adults per traveling
party to the Caribbean (2.90) than to the U.S.
(2.36).
C. Mode of Transportation
In 1974, perhaps reflecting gasoline unavail-
ability, there was a significant increase in the use
of the airplane and a corresponding decrease in
the use of the automobile for Canadian vaca-
tions. For example, in 1973, 24% of the total
Canadian vacation trips were by air compared to
32% in 1974. The proportion of auto trips
decreased from 64% in 1973 to 56% in 1974
during this period. (See Appendix III-F.)
With respect to Canadian travel to the U.S.
(including the U.S. Islands), although auto trips
accounted for the major share (48%) of
Canadian vacation trips in 1974, air trips fol-
lowed closely accounting for 39%. (Appendix
III-G.)
For purposes of comparison, air travel was used
on 34% of the U.S. Mainland trips in 1974, up
11 points from 23% in 1973. Air travel in
general was much more commonplace among
the upper-income and well-educated strata of
the Canadian population. (See Appendix III-H
for the complete profile of the Canadian vaca-
tion air traveler.) Travel by bus, train, ship and
motor camper to the U.S. remained relatively
stable in 1974.
As expected the mode of travel to the U.S.
mainland and the U.S. islands was considerably
different. While 34% of Canadian visitors to the
U.S. Mainland came by air, 52% came by auto.
With respect to the U.S. Islands, 96% of the
Chart 22
CANADIAN VACATION TRIPS
TO THE U.S. IN 1974 BY
MAIN MODE OF TRANSPORT
Main Mode
of Transport
Canada
US. Mainland Total U.S.
(Excludes (Includes
U.S. Islands) U.S. Islands)
Ship
Motor ^1%\
Camper- 4%\
Other 3%-
6%
20%
65%
1%,
1%
3%^
23%
9%
34%
52%
39%
48%
9%
(Base)
(2235) (2274)
1973 1974
(741)
1973
(955) (1027)
1974 1974
Note: Includes multiple answers
visitors traveled to this region by air. (See
Appendix III-G).
With respect to specific U.S. Mainland regions,
over half of the Canadian visitors to the South
and Frontier West traveled by air, while the
majority of the visitors to the Old West (80%),
New England (74%), the Great Lakes Country
(70%) and the Eastern Gateway Region (67%)
traveled there by auto.
In addition, on a state basis, 62% of Florida's
visitors came by air while 90% of Maine's visitors
and 65% of Washington's visitors came by auto,
auto.
The mode of transportation used by Canadian
vacation travelers to the U.S. varied significantly
by season. For example, approximately 66% of
the trips to the U.S. during December to March
were by air, whereas only 23% of June to
September trips to the U.S. were by air. (See
Appendix III-I.)
24
There appeared to be a direct relationship
between the number of nights spent by Cana-
dians in the U.S. and the mode of transport
used. In 1974, 27% of the 1 to 5 night trips to
the U.S. were by air and 61% by auto. By way
of contrast, about 54% of the 18 and over night
trips to the U.S. were by air and only 33%> by
auto. (See Appendix III-J.)
The residence of Canadian vacation air travelers
also varied by U.S. destinations. For example,
57% of the air travelers to the South came from
Ontario and 25% from Quebec while 32% of the
Canadian air travelers to the Far West resided in
British Columbia and 25% in the Prairies. (See
Appendix I-K.)
The residence of Canadian vacation auto
travelers to various U.S. destination also dif-
fered. For example, about 66% of the Canadian
auto travelers to the New England region were
from Quebec, while 43% of the auto travelers to
the Far West were from British Columbia. (See
Appendix I-L.)
Canadian air visitors had a much higher per
capita trip expenditure in the U.S. ($403) than
did auto visitors ($167) in 1974.
D. Seasonality
During 1974, the most popular period for
Canadian vacation travel to any destination was
during the third quarter of the year, accounting
for 53%) of all Canadians traveling on vacation.
(Appendix III-K.) Similarly, Canadians visiting
the U.S. (including the U.S. Islands) in 1974,
preferred to travel during the summer months
43% of the Canadian vacationers traveled to the
U.S. during that period.
The seasonality of Canadian trips to the U.S.
Mainland, (See Appendix III-L.) was almost,
unchanged from 1973 to 1974. During 1974,
45% of the Canadian vacation travelers to the
U.S. Mainland came during the third quarter of
the year. The remaining 55% of the vacation
travel from Canada was relatively evenly distri-
buted among the other three quarters in 1974.
Canadian vacation travel to the U.S. mainland
was primarily summer-oriented, with 53% of
Canadian visitors in 1974 traveling here during
June to September (compared to 51% in 1973).
Chart 23
CANADIAN VACATION TRIPS TO
THE U.S. IN 1974 BY SEASONALITY
(Quarterly)
Quarter Trip Started Canada
US. Mainland Total U.S.
(Excludes (Includes
U.S. Islands) U.S. Islands)
6%-
Rrst Quarter
Second Quarter
Third Quarter
Fourth Quarter
18%
62%
14%
8%
18%
59%
15%
20%
17%
44%
19%
18%
18%
45%
19%
20%
18%
43%
19%
(Base)
(2235) (2274)
1973 1974
(741) (955) (1027)
1973 1974 1974
The winter months were the next most popular
time for trips to the U.S.— 23% of the Canadian
trips to the U.S. Mainland took place during the
Chart 24
CANADIAN VACATION TRIPS
TO THE U.S. IN 1974 BY SEASONALITY
(By Periods)
Period Trip
Started
December to'
March
April to May
June to
September
October to
November
Canada
U^. Mainland Total US.
(Excludes (Includes
U.S. Islands) US. Islands)
10%
9%
70%
11%
6%"
13%
74%
7%
26%
10%
51%
13%
23%
10%
53%
14%
26%
10%
51%
13%
(Base)
(2235) (2274)
1973 1974
(741) (955) (1027)
1973 1974 1974
25
cold weather season from December to March.
(See Appendix III-M.)
June and July were the heaviest vacation travel
months among Canadians visiting the U.S. Main-
land. Twenty percent of Canadian trips occurred
during June, and another 17% occured in July.
(See Appendix III-N.)
Parenthetically, domestic vacation trips by
Canadians in 1974 were also taken primarily
during the third quarter (59% — compared with
62% in 1973). The most popular individual
months for Canadians vacationing only within
Canada were July (29%) and August (22%). (See
Appendix III-N.)
America's appeal as a winter destination in 1974
was reflected by the relatively heavy Canadian
travel to specific U.S. "sun destinations" during
this period. Of the Canadian vacation trips to
the U.S. Islands in 1974, 59% took place during
the cold weather months from December to
March. Likewise, 53% of Canadians traveling to
the South in 1974 came during these winter
months. Specifically, Florida received 62% of its
1974 Canadian vacation visitors from December
to March, with 28% coming during March.
Month Trip Started
Chart 25
CANADIAN VACATION TRIPS
TO THE U.S. IN 1974
BY SEASONALITY (By Month)
US. Mainland
(Excludes
Canada U.S. Islands)
Januarys"
-3%7
-3%0
3% J
?%-
w
W
n-
February-"
6%
April — """"
5%
May "
June"'"""
9%
9%
July
30%
29%
August
22%
22%
September
9%
9%
October
8%
9%
November
December
4%
4%
Total US.
(Includes
US. Islands)
6%
5%
9%
6%
4%
7%
19%
17%
7%
9%
5%
6%
4%
5%
9%
5%
5%
20%
17%
10%
5%
4%
5%
5%
19%
16%
7%
9%
4%
6%
(Base) (2235) (2274)
1973 1974
Note: Totals may not add to 100% due to rounding
(741)
1973
(955)
1974
(1027)
1974
26
Winter travel to the Frontier West was also
popular— 44% of the Canadian visitors to that
area arrived from December to March.
Conversely, summer travel by Canadian vaca-
tioners was especially prevalent among those
traveling to the Northern and Eastern regions of
the U.S. in 1974. Three-fourths (75%) of the
Canadian visitors to New England came during
the summer (June to September), and 70% of
the travelers to the Eastern Gateway visited this
region during this period in 1974. (See Ap-
pendix III-M.)
Canadian vacation travelers who visited the U.S.
during the winter months (December to March)
of 1974 also had the highest per capita trip
expenditures ($405)— due likely to their longer
distances traveled and consequential longer stays
in the U.S. Those traveling to the U.S. during
the summer season (June to September), on the
other hand, had the lowest per capita trip
expenditures-$ 182.
E. Length of Stay
The average length of stay of Canadian vacation
travelers to the U.S. (including the U.S. Islands)
was 11.5 nights in 1974. (The 11.5 nights only
includes the actual time spent in the U.S. It does
not include the nights spent on route to the
U.S.). By way of comparison, Canadian domes-
tic trips lasted 11.6 nights, while trips to all
other countries averaged 23.2 nights. (See Ap-
pendices III-O, III-P, and III-Q.)
The average trip duration of Canadian vacation
travelers to the U.S. Mainland was virtually
unchanged from 1973 — an average of 11.7
nights in 1973 and 11.3 nights in 1974. During
1974, 33% of the Canadian trips to the U.S.
Mainland lasted from 6 to 1 1 nights, while 31%
lasted a relatively short period of from 1 to 5
nights. Twenty-six percent of these trips were
for a duration of from 12 to 23 nights on the
U.S. Mainland. This was the same distribution as
in 1973. (See Appendix III-R.)
Mean lengths of stay of Canadians in the various
U.S. regions ranged from a low 8.2 nights in
New England to a high of 17.5 nights in the
Chart 26
CANADIAN VACATION TRIPS TO THE
U.S. IN 1974 BY LENGTH OF STAY
Number of Nights
Spent at
Destination
Canada
US. Mainland Total US.
(Excludes (Includes
U.S. Islands) US. Islands)
1-3 Nights
4-5 Nights
6-11 Nights —
12-23 Nights
24 Nights
and Over
Don't Know/-
Can't Remember
18%
14%
30%
17%
14%
33%
26%
9%
1%
20%
12%
33%
26%
9%
2%
16%
15%
33%
26%
)%
1%
16%
14%
32%
28%
8%
(Base) (2235) (2274) (741) (955) (1027)
Mean (Nights) NA 11.60 11.68 1126 11.46
1973 1974 1973 1974 1974
Note: Totals may not add to 100% due to rounding.
*tessthan'/2 0f1%
South. With respect to individual states, the
longest mean trip duration was among Canadians
traveling to Florida (18.6 nights), and the
shortest length of stay was in Maine (7.5 nights).
(See Appendix III-Q.)
As might be expected, those Canadian vaca-
tioners traveling to the U.S. who had the longer
lengths of stay had the higher per capita trip
expenditures — $432 for those who stayed 18
nights and over and $103 for those staying 1-5
nights in the U.S. in 1974. The daily expendi-
tures of persons who stayed for 18 nights or
more in the U.S., however, were considerably
less ($13) than those who stayed 1 to 5 nights
($31). Visitors who stayed 12 to 17 nights had a
per capita trip expenditure of $373 and a daily
per capita trip expenditure of $27.
With respect to Canadian trips to all destina-
tions, it appears there has been a slow but
constant increase in the length of the trip. In
1972, the average duration was 12.8 nights; in
1973 it was 13.0 nights and in 1974, 13.2
nights. (See Appendix III-P.)
27
597-433 O - 75 - 3
IV. ATTITUDES TOWARD TRAVEL IN
THE U.S.
Canadian attitudes toward travel in the United
States, compared to domestic travel within
Canada, changed slightly from 1973. Canada has
appeared to have re-enforced its traditional
images of "interesting wilderness' 1 and "recrea-
tional attractions" and to have less of a "re-
moteness" perception. The U.S. appears to have
strengthened its appeals of "entertainment," a
"sense of freedom" when traveling there, warm
weather, and educational advantages.
Some of the improvement in the image of the
U.S. could be attributable to the fact that at the
time of the previous survey (December, 1973),
with the threat of the "Energy Crisis," the U.S.
could have been perceived as far less accessible
with travel being inhibited at that time.
There were some interesting differences re-
gionally in attitudes toward the U.S.
Atlantic Provinces' residents, for example, who
had visited the U.S. felt strongly that Canada
and the U.S., as vacation destinations, were
dissimilar. In comparison to Canadian visitors to
the U.S. from other provinces, these travelers
were more impressed with the fact that the U.S.
had better weather than the average visitor to the
U.S. They were among the least impressed,
however, by U.S. beaches and the availability of
good family entertainment.
On the other hand, visitors to the U.S. from
Quebec felt strongly that the U.S. had better
beaches and weather than were available in
Canada. They also felt that the U.S. had more
points of interest which were close to each
other.
Residents of the Prairie Provinces who had
visited the U.S. felt that the U.S. had better
TABLE 2
ATTI DUDES TOWARD TRAVEL IIM THE UNITED STATES VS. CANADA, 1973-74
Agree completely or strongly
1973
1974
Did not Did not
Visited visit Visited visit
Total U.S.A. U.S.A. Total U.S.A. U.S.A.
1. When I choose a vacation spot, I think of the place
itself and don't especially consider whether it's in
Canada or the U.S
2. The weather in the U.S. is usually better for vacations
than it is in Canada
3. The U.S. still has better beaches than Canada does. . .
4. A vacation in other provinces would involve having
to travel greater distances between points of
interest than one in the U.S
5. To my mind, Canada is getting to be a better vacation
spot than is the U.S
6. Vacationing in the U.S. is almost like not being out
of the country
43% (50%) 37% 41% (46%) 37%
23% ^28%> 18% 24% \28%/ 20%
19% (23%) 14% 19% (24%) 15%
20% (22%) 18% 18% (21%) 16%
47% 40% 52% 42% (37%) 46%
11% 15%) 20% 12% M6%J 9%
28
weather than Canada, but were relatively un-
impressed by U.S. beaches. More so than U.S.
visitors from the other Canadian provinces,
Prairie-dwellers were inclined to agree that the
U.S. offered better family entertainment than
was available in Canada.
British Columbia visitors displayed the highest
propensity to agree that the U.S. offered more
points of interest which were close to each
other.
TABLE 3
FAVORABLE ATTITUDES TOWARDS TRAVEL IN THE UNITED STATES VS. CANADA, 1974
Aspects of travel to the U.S.
Visited the U.S. from: (Canadian Province)
British
Atlantic Quebec Ontario Prairies Columbia
Better beaches 28%
Better weather (54)
Closer points of interest (less distance between) 43
Better family entertainment 16
31
©
41
30
26
33
(32
34
©
51
31
29
TECHNICAL INDEX
31
TECHNICAL INDEX
I. DEFINITION OF UNITED STATES AND CANADIAN REGIONS
U.S. REGIONS
NEW ENGLAND
Connecticut
Maine
Massachusetts
New Hampshire
Rhode Island
Venn on t
EASTERN GATEWAY
New Jersey
New York
GEORGE WASHINGTON
COUNTRY
Delaware
District of Columbia
Maryland
Pennsylvania
Virginia
West Virginia
THE SOUTH
Alabama
Arkansas
Florida
Georgia
Kentucky
Louisiana
Mississippi
North Carolina
South Carolina
Tennessee
5. GREAT LAKES
COUNTRY
Illinois
Indiana
Iowa
Michigan
Minnesota
Ohio
Wisconsin
6. OLD WEST
Colorado
Montana
Nebraska
North Dakota
South Dakota
Utah
Wyoming
7. FRONTIER WEST
Arizona
Kansas
Missouri
New Mexico
Oklahoma
Texas
8. FAR WEST
Alaska
California
Idaho
Nevada
Oregon
Washington
9. ISLANDS
American Samoa
Guam
Hawaii
Puerto Rico
Virgin Islands
CANADIAN REGIONS
ATLANTIC PROVINCES
Newfoundland
Prince Edward Island
Nova Scotia
New Brunswick
QUEBEC
ONTARIO
PRAIRIE PROVINCES
Manitoba
Saskatchewan
Alberta
BRITISH COLUMBIA
OTHER
Yukon/N.W.T.
33
II. DEFINITION OF TERMS
III. METHODOLOGY
The definitions used in the study were as
follows:
"Vacation" defined for the respondent as not
including weekends or long weekends or statu-
tory holidays; or "working holidays." Beyond
this, the definition was intentionally left up to
the respondent. This procedure was carefully
established to avoid a long series of arbitrary
decisions as to what was and what was not a
vacation. For example, housewives, professional
men, retired people and students would each
have required explicit, arbitrary, and perhaps
even inconsistent criteria laid down as to what
constituted a vacation. Consequently, the defini-
tion of a vacation was completely subjective
(aside from the above list of what it was not): if
the respondent thought he had a vacation, it was
considered that he did.
Vacation trip essentially is absence from home.
Once again, the precise definition was the
respondent's. In practice, virtually all trips re-
ported were of at least one night's duration, and
this can be taken as the working criterion.
For analytical purposes a further definitional
requirement of a "trip" was made, such that it
was "a person or group of people from the same
household traveling together." If husband and
wife traveled together, it was deemed reasonable
that this should be regarded as one trip, not two.
For example, they would probably have made a
single joint decision to go on the trip. If they
went with a couple from another household, this
second pair probably would have made a sepa-
rate decision, so this foursome could be regarded
as two trips.
Since individuals (18 or over) were interviewed
for these studies, the problem could arise of
double counting (or multiple counting) of
trips— for example, interviewing husband and
wife who had been on a trip together would
show two trips, not one. Weighting was used to
compensate for this possibility. For each trip it
was ascertained how many people (18 and over
from the same household) had been on the trip.
The reciprocal of this number served as the basis
for this corrective weighting.
This survey was conducted by Traveldata using a
national probability sample including all but 7%
of the entire Canadian population (i.e., persons
mainly in institutions or in northern regions of
the country). The data are based on 6,388
personal interviews with individuals 18 years and
over. Checkbacks were made with approxi-
mately 20% of the interviews completed by each
interviewer as a quality control measure. Details
were recorded for up to three vacation trips per
respondent to minimize seasonal bias. No more
than one percent of the respondents took more
than three such trips, so this survey represents
virtually a complete sample of all vacation trips.
IV. CANADIAN VACATION TRIPS VS.
TOTAL ARRIVALS
In 1974 the U.S. received 22% of the 7.5 million
Canadian vacation trips.
A conversion of percentage share to the number
of trips and arrivals is as follows:
Destination 1973
Canada only 67% 5.0 million trips
United States (Mainland) . . 22% 1.7 million trips
Other Countries 11% 0.8 million trips
Total 100% 7.7 million trips
Destination 1974
Canada only 66% 5.0 million trips
United States (Mainland) . . 21% 1.5 million trips
Other Countries 14% 1.0 million trips
Total 100% 7.5 million trips
Conversion of trips to arrivals for the U.S.
(including the U.S. Islands) are as follows: (1.6
million trips) (2.36 persons per trip) = 3.9
million arrivals in 1974 compared to (1.7 million
trips) (2.46 persons per trip) = 4.2 million
arrivals in 1973.
In 1974, international tourist arrivals numbered
approximately 209.2 million, a decrease of 2.7%
34
from the previous year. During 1974, the U.S.
received 14.1 million visitor arrivals (+1.2% over
1973) or 6.7% of the total international tourist
arrivals. Canadian arrivals to the U.S. in 1974
numbered 8.7 million (—1.6% from 1973) and
represented 61% of the total visitors to the U.S.
TOTAL CANADIAN ARRIVALS
IN THE U.S.. 1974
Number of
Canada
Mexico
Overseas
Total 14/
arrivals
8,664,619
1,840,849
3,617,579
Percent
of Total
61%
13%
26%
1 00%
Based on the study Vacation Travel by Cana-
dians in 1974, 1,644,000 Canadians took vaca-
tion trips to the U.S. in 1973. There was an
average of 2.36 persons on each trip which
meant that there were 3,880,000 Canadian
vacation arrivals to the U.S. in 1974. For
comparative purposes, there were 3.6 million
vacation arrivals on the U.S., mainland in 1974,
a 13% decrease from the 3.2 million vacation
arrivals on the U.S. mainland in 1973.
The difference in the 8.7 million and the 3.9
million arrivals described above are attributed to
the definition of a Canadian visitor. The 8.7
million arrivals represent total Canadian travel to
the U.S. (including persons under 18 years and
persons who traveled to the U.S. for other than
vacation purposes), whereas the 3.9 million
arrivals represent only Canadian vacation travel
to the U.S.
The information provided in this report, how-
ever, pertains only to the 3.9 million Canadian
vacation arrivals to the U.S. in 1974.
V. VACATION TRIPS AND ARRIVALS IN
U.S. REGIONS
The proportion of Canadian vacations arrivals to
the U.S. (3.9 million) by destination differs
slightly from the proportion of vacation trips
(1.5 million) because the latter does not take
into account the number of persons on a trip. In
addition, the proportion of Canadian arrivals in
a specific, U.S. region differs depending on
whether multiple trips are included or not.
35
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36
APPENDICES
37
SECTION I
CANADIAN VACATIONS AND TRIPS
39
I-A
CANADIAN VACATION PATTERNS, 1966-74
Percent of Canadian adults who take vacations in:
Change 73
1966 1967 1968 1969 1970 1971 1972 1973 1974 to 74
% % % % % % % % % %
Total 52 56 54 55 58 58 61 58 58
Region:
Atlantic Provinces 41
Quebec 49
Ontario 56
Prairie Provinces 50
British Columbia 59
46
38
39
46
51
44
49
42
E
49
56
55
59
55
62
55
53
-2
61
54
59
62
61
64
60
62
+2
58
53
51
56
58
59
60
59
-1
65
60
60
61
66
64
68
69
+1
41
I-B
CHARACTERISTICS OF CANADIANS WHO TAKE VACATION TRIPS
Characteristics
Percent of Canadian adults taking vacation trips
1966
1972
1973
1974
Change '73
to 74
%
Total adults
Region:
Atlantic Provinces
Quebec
Ontario
Prairie Provinces . .
British Columbia .
Language:
French Quebec . . .
Rest of Canada . . ,
Socio-economic level:
Upper
Upper middle
Middle
Lower middle
Lower
Community size:
Total urban
Total rural
Farm
Non-farm . . . .
Sex:
Male
Female
Age:
18-29
30-39
40-49
50 and over
46
58
56
55
-1
37
41
48
39
a
40
57
51
48
-3
51
61
57
59
+2
48
57
58
57
-1
54
61
67
(67)
-
38
49
55
58
49
58
45
58
-4
60
70
70
(71)
+ 1
49
64
65
(61)
-4
43
60
55
55
-
31
55
50
48
-2
28
42
39
39
-
51
61
59
©
-1
34
47
45
43
-2
28
35
42
40
-2
36
51
47
44
-3
46
55
54
53
-1
47
60
57
56
-1
58
58
55
-3
62
61
59
-2
61
58
55
-3
53
49
52
+3
42
I-C
VACATION TRAVEL PROJECTIONS
1973
#
1974
#
Change
1973/1974
%
Canadian population (18 +)*
Took holidays
Took vacation trip during holidays
Total individual trips (higher than above due to multiple
trip taking)
Total "household trips"**
Number of household trips staying overnight or longer in :
Canada
British Columbia
Prairies
Ontario
Quebec
Atlantic Provinces
U.S. Mainland and U.S. Islands
U.S. (Mainland)
New England
Eastern Gateway
George Washington Country
The South
Great Lakes Country
Old West
Frontier West
Far West
U.S. not specified
U.S. Islands . . .
Other Countries.
14,522,000
8,463,000
8,089,000
11,970,000
7,663,000
845,000
14,848,000 +2.2
8,603,000 +1.7
8,109,000 +0.2
11,434,000
7,458,000
5,578,000
5,326,000
1,214,000
1,244,000
1,186,000
1,103,000
1,867,000
1,904,000
1,314,000
1,213,000
733,000
576,000
n.a.
1,644,000
1,697,000
1,539,000
355,000
277,000
321 ,000
242 ,000
128,000
91,000
405,000
338,000
243,000
203,000
112,000
1 07 ,000
46,000
72,000
357,000
413,000
n.a.
24,000
128,000
899,000
-4.5
-2.7
-4.5
+2.5
-7.0
+2.0
-7.7
-21.4
-9.3
-22.0
-24.6
-28.9
-16.6
-16.5
-4.5
+56.5
+ 15.7
+21.5
*Statistics Canada.
**Determined by dividing the individual trips by the average number of adults on each trip who reside in the
respondent's household.
43
597-433 O - 75 - 4
I-D
DESTINATIONS OF CANADIAN VACATION TRAVELERS, 1966-74
Percent of total trips
1966
%
1972
%
1973
%
Change '73
1974 to 74
0/
/o
o/
/o
Areas visited overnight or longer:
Canada only
Canada plus Other Countries.
Newfoundland
Prince Edward Island . . .
Nova Scotia
New Brunswick
Quebec
Ontario
Manitoba
Saskatchewan
Alberta
British Columbia
Yukon/N.W.T
United States (Mainland)
New England
Eastern Gateway
George Washington Country
The South Region
Florida
Great Lakes Region
Old West
Frontier West
Far West
California
U.S. Mainland (unspecified) .
Other Countries (including U.S. Islands)
11
14
69
71
67
66
-1
-
77
73
71
-2
2
1
2
1
-2
1
2
3
2
-1
4
4
4
3
-1
4
4
5
4
-1
18
19
17
16
-1
32
29
24
26 (
+2
5
5
5
4
-1
7
5
5
5
-
11
9
10
10
-
14
15
16
17
+1
*
*
1
1
-
22
19
22
21
-1
-
4
5
4
-1
-
5
4
3
-1
-
2
2
1
-1
-
4
5
5
-
-
3
5
3
-2
-
2
3
3
-
:}
1
w
2
1
_
-
4
5
6
+ 1
—
3
3
3
-
+3
'Non-resident" Canadian Province
30
32
31
Less than 1%.
-Not available.
44
I-E
DESTINATIONS OF CANADIAN VACATION TRAVELERS, BY PLACE OF RESIDENCE, 1973-74
Percent of total trips
Place of residence at time of trip
Total Atlantic Saskat- British
Canada Provinces Quebec Ontario Manitoba chewan Alberta Columbia
■12_ 74 73 74 73 74 73 '74 73 74 73 74 73 74 73 74
0/ 0/ 0/ 0/ 0/ 0/ 0/ 0/ 0/ 0/ 0/ 0/ 0/ 0/ 0/ 0/
/o /o /o /o /o /o /o /o /o /o /o /o /o /o /o /o
Areas visited overnight or longer:
Canada only 67 66 73 (83) 61 63 63 62 70 [5§] 85 |77J 81 [74] 70 70
Canada, plus other countries 73 71 82 87 65 65 69 68 81 [§|] 97 94 86 84 74 76
Newfoundland 2 1 12 9 11 1 1
Prince Edward Island 321112 22 32 * - * 1
Nova Scotia 43 22 21 22 43 32 11 12 1
New Brunswick 5 4 22 22 5 4 5 4 2 2 1 1 1 1 * 1
Quebec 17 16 13 12 47 50 12 [To] 4 4 6 1 2 3 2 1
Ontario 24 26 14 (53) 12 11 48 48 17 15 13 12 4 7 6 5
Manitoba 54 1 1 1 1 33 37J24]l510 44 4 3
Saskatchewan 5 5 1 2 1 1 3 2 23 [20] 41 37 8 9 3 6
Alberta 10 10 1 4 2 * 3 4 25 [7l] 32 (46) 42 34 14 15
British Columbia 16 17 3 7 2 1 5 6 22 (T|] 20 (29) 43 42 56 58
Yukon/N.W.T * 1 1 1 1 1 * * * - - 4 1 3 * 2
U.S. Mainland and U.S. Islands - 22 - 12 - 26 - 22 - 28 - 21 - 21 - 24
United States Mainland** 22 21 20 [TT| 26 25 24 [2l] 21 24 1 1 (20) 14 19 20 20
New England 5 4 16 Q 12 10 3 3 - - - * - * 1
Eastern Gateway 433*7664-1 1 1
George Washington Country ..21 112232 11-1*11
The South Region 5 5 4 3 5 4 9 7 3 4 3 3 1 3
Florida 4 3 4 2 4 3 8 6 3 4 3 3 1 1
Great Lakes Region 331*116581212**1 1
Old West 2 2 * * * * 1 1 11 9 5 10 3 4 1 1
Frontier West *1— — 11*121*2*2 1
Far West 5 6 1 - 2 3 2 3 5 8 3 12 9 11 17 17
California 33*-132234*3438 6
U.S. mainland (Unspecified). . . **__1*«»--*_*11 1
U.S. Islands 2 1114 12 4
er Countries . .
'Non-resident"
* Less than 1%.
**See Appendix for definition of U.S. Regions.
—Not available.
Example of how to read table: In 1974, 58% of the residents of Manitoba who took a vacation trip traveled in Canada only; 28%
traveled to the U.S. and 17% took a trip to countries other than Canada or the U.S.
Other Countries
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53
I-G
CANDIAN VACATION TRAVEL TO MULTIPLE REGIONS IN THE UNITED STATES IN 1974
BY DESTINATION
NEW ENGLAND REGION EASTERN GATEWAY GEORGE
TOTAL Massa- .„ K , K , WASH-
AM New New
Destination U.S. Total Maine chu- „ , Total ., , INGTON
Other York Jersey __„„__„
setts COUNTRY
New England 17% 100% 100% 100% 100% 11% 14% 2% 9%
(Maine) 7 44 100 14 22 6 7 2 2
(Massachusetts) 5 29 9 100 10 3 3 2 3
(All other) 7 42 21 14 100 8 10 1 8
Eastern Gateway 15 10 11 8 16 100 100 100 26
(New York) 12 10 11 8 16 81 100 21 25
(New Jersey) 4 * 1 2 1 24 6 100 6
George Washington Country 6 3 2 3 6 10 11 9 100
The South 21 1 1 3 2 4 5 3 19
(Florida) 16 1 1 3 1 4 5 2 13
(All other) 6 1 1 3 2 2 2 1 18
Great Lakes Country 12 1 1 3 * 4 5 1 7
Old West 7 * * * * 1 1 * 2
Frontier West 4 * * * * 2 2 * 2
Far West 25 * * * * 2 3 * 8
(California) 11 * * * * 2 2 * 4
(Washington) 10 * * * * 1 2 * 5
(All other) 10 * * * * 2 3 * 4
U.S. Mainland 93 100 100 100 100 100 100 100 100
Islands Region 8 * * * * 1 1 * 1
U.S. Unspecified 1
Total U.S 116 115 115 117 124 135 142 115 174
(Base) 1,027 173 76 51 73 151 123 36 57
Note: Includes multiple answers.
Example of how to read table: In 1974, 81% of the Canadian vacation trips to the Eastern Gateway were to New York. Ten
percent of the vacation trips to the Eastern Gateway also included a visit to George Washington Country.
The U.S. Mainland Category is included so that comparisons can be made between 1973 and 1974 data.
54
I-G-Con.
CANADIAN VACATION THAVEL TO MULTIPLE REGIONS IN THE UNITED STATES IN 1974-Con.
BY DESTINATION
THE SOUTH
GREAT FRON
LAKES 0LD TIER
FAR WEST
Cah
Wash
Total Flonda A " COUNTRY WEST WEST Total forma in 9
Other ton
US.
A li ISLANDS
Other
REGION
U.S.
MAIN
LAND
New England 1% 1% 3% 2%
(Maine) 1 * 2
(Massachusetts) 1 1 2 1
(All other) 1 1 2 .......
Eastern Gateway 3 3 5 5 2 6 1 2 2 3 1
(New York) 33452612231
(New Jersey) 1 1 1
George Washington Country ...5 4 16 3 2 3 2 2 3 2 1
The South 100 100 100 16 6 17 2 4 3 3 4
(Florida) 79 100 32 9 4 6 1 3 2 2 2
(All other) 31 13 100 15 5 15 2 3 3 3 3
Great Lakes Country 10 7 29 100 24 16 3 5 4 5
OldWest 2 1 5 13 100 14 11 10 16 18
Frontier West 4 2 11 6 91 00 5 7 6 9
Far West 3 2 7 7 43 30 100 100 100 100 5
(California) 2 2 5 5 17 17 42 100 11 22 2
(Washington) 2 1 4 3 23 13 38 10 100 27 3
(All other) 2 1 4 4 27 20 40 20 28 100
U.S. Mainland 100 100 100 100 100 100 100 100 100 100 10
Islands Region 2 1 4 2 2 3 100
U.S. Unspecified
Total 130 121 180 152 186 186 126 132 137 140 111
(Base) 211 167 65
18%
8
5
8
16
13
4
22
18
7
13
7
5
27
11
10
11
100
2
116
955
55
PROJECTED EXPENDITURES
I-H
1973
1974
Percentage
increase
Vacation expenditures by Canadians:
Total
2,057,000,000 2,392,000,000
+16.2
Total vacation expenditures by Canadian spending
one or more nights in:
Canada
Atlantic Provinces
Quebec
Ontario
Prairie Provinces
British Columbia
Other Countries
994,000,000
1,156,000,000
( + 16.2
202,000,000
161,000,000
-20.3
269,000,000
243,000,000
-9.7
377,000,000
369,000,000
-2.2
268,000,000
307,000,000
+ 14.5
259,000,000
356,000,000
+37.5
754,000,000 890,000,000
+ 18.0
Total U.S. expenditures by Canadians spending
one or more nights in:
U S. Mainland and U.S. Islands
U.S. (Mainland only)
New England
Eastern Gateway
New York State
George Washington Country
The South
Florida
Great Lakes Country
Old West
Frontier West
Far West
California
U.S. not specified
U.S. Islands
—
631,338,000
483,000,000
540,000,000
(+11.8
76,000,000
55,000,000
-27.6
70,000,000
66,000,000
-5.7
58,000,000
50,000,000
-13.8
*47,000,000
32,000,000
-31.9
171,000,000
198,000,000
+ 15.8
160,000,000
165,000,000
+3.1
62,000,000
55,000,000
-11.3
* 2 6,000 ,000
34,000,000
+30.8
*24,000,000
36,000,000
+50.0
131,000,000
162,000,000
+23.7
104,000,000
97,000,000
-6.7
n.a.
6,000,000
—
n.a.
109,000,000
-
*Data should be interpreted with caution as base was small.
56
I-I
APPENDIX
CANADIAN VACATION PARTY EXPENDITURES, 1973-74
Average expenditure per vacation party
Per trip Per day
1973 1974 1973 1974
Areas visited overnight or longer :
Total
Total Canada
Atlantic Provinces
Quebec
Ontario
Manitoba
Saskatchewan
Alberta
British Columbia
U.S.A. (Mainland)*
All other countries
396
(479)
31
36
261
312
23
27
379
403
29
32
313
307
25
27
298
291
24
25
489
481
24
23
444
421
> — V
24
25
314
(445)
24
31
302
w
23
28
508
(616)
37
44
1,242
1,373
43
59
* Includes expenditures made while traveling to and from the U.S. The amount actually spent in the U.S. per vaca-
tion party was $438 in 1973 and $570 in 1974.
57
I-J
CANADIAN VACATION TRAVEL TO THE UNITED STATES IN 1974
BY PLACE OF RESIDENCE OF AIR VISITORS
C
land)
"Less than 1/2 of 1%.
Note. The U.S. Mainland category is included so that comparison can be made between 1973 and 1974 data.
THE SOUTH
FAR WEST
CANADA
EUROPE
CARIB
BEAN
TOTAL
U.S.
U.S.
ISLANDS
U s
Cali-
MAIN-
Total
Florida
Total
for-
REGION
LAND
nia
Residence (air visitors).
Atlantic Provinces
15%
6%
(1)
1%
(1)
5%
(1)
7%
4%
_
:
2%
6%
(New Foundland)
(4)
(2)
(Prince Edward Island)
(2)
(1)
-
(*)
(D
-
-
-
-
(*)
(Nova Scotia)
(5)
(4)
-
(3)
(1)
(3)
(1)
(3)
(1)
-
-
(2)
(3)
(New Brunswick)
(4)
(1)
Quebec
11
17
(4)
27
(11)
19
(5)
25
(3)
24
(3)
20
(5)
27
(8)
13
(8)
21
(English)
(3)
(4)
(French)
(6)
(7)
(17)
(12)
(21)
(21)
(11)
(15)
(4)
(13)
Ontario
32
57
13
(9)
(1)
(3)
6
2
69
1
1
1
40
16
(5)
(3)
(8)
19
1
57
11
(4)
(4)
(4)
59
12
(4)
(4)
(4)
22
25
(8)
(5)
(12)
32
1
27
17
(6)
(4)
(6)
27
2
21
25
(13)
(2)
(10)
38
1
43
Prairies
24
15
(Manitoba)
(5)
(4)
(Saskatchewan)
(6)
(3)
(Alberta)
... (13)
(8)
British Columbia
19
14
All Other
-
1
Total
1 00
100
100
100
100
100
100
100
100
100
(Base)
460
199
77
270
73
68
76
53
49
226
58
CANADIAN VACATION TRAVEL TO THE UNITED STATES IN 1974
BY PLACE OF RESIDENCE OF AUTO VISITORS
I-K
CANADA
TOTAL
U.S.
NEW ENGLAND
EASTERN
REGION
GATEWAY
" litUnbt
WASH-
Total Maine
_ New
Total v^u
INGTON
COUNTRY
Residence (auto visitors) :
Atlantic Provinces 7% 3% 10% 12% '4%
(New Foundland) (1)
(Prince Edward Island) (*)
(Nova Scotia) (3) (2) (4) (6) (4)
(New Brunswick) (2) ( 1 ) (4) (6)
Quebec 22 30 66 65 45 35 38
(English) (2) (6) (13) (6) (11) (9) (4)
(French) (19) (20) (48) (55) (30) (22) (21 )
Ontario 40 39 23 22 53 63 54
Prairies 17 17 1 2 2 4
(Manitoba) (4) (5)
(Saskatchewan) (5) (5) (4)
(Alberta) (8) (7)
British Columbia 14 11
AllOther
Total 100 100 100 100 100 100 100
(Base) 1,546 355 91 51 56 46 25
Note: The U.S. Mainland category is included so that comparison can be made between 1973 and 1974 data.
* Less than 1/2 of 1%.
59
597-433 O - 75 - 5
I-K-Con.
CANADIAN VACATION TRAVEL TO THE UNITED STATES IN 1974-Con.
BY PLACE OF RESIDENCE OF AUTO VISITORS
THE SOUTH
GREAT
LAKES
Total Florida COUNTRY
FAR WEST
OLD
WEST
Total
U.S.
Wash- MAIN-
ing- LAND
ton
Residence (auto visitors) :
Atlantic Provinces 2%
(New Foundland) -
(Prince Edward Island) -
(Nova Scotia) (2)
(New Brunswick) -
Quebec 19
(English) (2)
(French) (16)
Ontario 77
Prairies 2
(Manitoba)
(Saskatchewan) (2)
(Alberta)
British Columbia -
All Other
Total 100
Base 43
3%
79
(3)
69
10
14
43
15
47
3%
(3)
-
-
-
-
(1)
-
-
-
-
-
(1)
15
3
2
6
2
30
(3)
(2)
(2)
(1)
(2)
(6)
(9)
-
-
(4)
-
(21)
38
26
81
36
36
17
(19)
(31)
(5)
(2)
(6)
(3)
(26)
(12)
(13)
(5)
(2)
(24)
(19)
(22)
(7)
11
100
100
100
100
100
100
33
62
43
84
55
350
60
SECTION II
TRAVELER CHARACTERISTICS
61
CANADIAN VACATION TRAVEL TO THE UNITED STATES IN 1974
BY PLACE OF RESIDENCE
II-A
CANADA EUROPE
CARIB TOTAL
BEAN
U.S.
NEW ENGLAND REGION
Massa-
Total Maine chu-
setts
All
EASTERN GATEWAY
New
New
GEORGE
WASH
Total INGTON
Other York Jersey COUNTRY
Place of residence:
Atlantic Provinces 8 5
(Newfoundland) (1) (*)
(Prince Edward Island) (1) (1)
(Nova Scotia) (3) (4)
(New Brunswick) .... (3)
Quebec 20 17
Ontario 38 55
Prairie Provinces 19 13
(Manitoba) (5) (8)
(Saskatchewan) (5) (1)
(Alberta) (9) (4)
British Columbia 15 6
Other 4
Total 100 100
(Base) 2,274 209
27
69
2
(2)
1
100
78
4
(*)
(*)
(2)
(1)
25
39
'15
(5)
(3)
(7)
16
1
100
1,027
15
(2)
(*)
(8)
(5)
57
25
2
(1)
(1)
1
100
173
12
(1)
(7)
(4)
68
19
1
(1)
100
76
34
(3)
(1)
(23)
(7)
36
28
2
(?)
100
51
7
(2)
(1)
(2)
(2)
54
35
2
(1)
(1)
100
73
46
47
2
(1)
(1)
100
151
36
56
3
(1)
(1)
100
123
86
14
100
36
5
(4)
(1)
38
47
8
(4)
(2)
(2)
2
100
57
THE SOUTH
FAR WEST
GREAT
OLD
WEST
FRONT-
U.S.
U.S.
All
other
LAKES
TIER
Cali-
Wash-
All
other
ISLANDS
MAIN-
Total
Florida
COUNTRY
WEST
Total
for-
nia
ing
ton
REGION
LAND
Place of residence:
Atlantic Provinces
3
3
3
*
1
-
-
-
-
-
3
4
(Newfoundland)
(*)
(*)
-
-
-
-
-
-
-
-
-
(1)
(Prince Edward Island)
1
-
(2)
-
-
-
-
-
-
-
-
(*)
(Nova Scotia)
(1)
(2)
(1)
(*)
(1)
-
-
-
-
-
(2)
(2)
(New Brunswick) ....
(1)
(1)
-
-
-
-
-
-
-
-
(1)
(1)
Quebec
22
23
19
5
2
7
9
17
2
3
9
27
Ontario
67
8
66
7
63
15
67
25
12
75
61
24
17
28
23
24
10
40
17
28
29
22
40
Prairie Provinces
15
(Manitoba)
(3)
(2)
(3)
(2)
(6)
(3)
(19)
(2)
(26)
(24)
(6)
(5)
(7)
(6)
(9)
(4)
(6)
(10)
(5)
(6)
(9)
(2)
(5)
(Saskatchewan)
(3)
(Alberta)
(3)
(2)
(6)
(4)
3
(25)
10
(13)
5
(15)
45
(11)
34
(24)
48
(17)
52
(10)
36
(7)
British Columbia
14
Other
*
1
*
-
-
3
1
2
*
*
1
*
Total
100
100
100
100
100
100
100
100
100
100
100
100
(Base)
211
167
65
127
67
45
258
109
99
103
80
955
'Less than 1/2 of 1%.
Note: The U.S. Mainland category is included so that comparisons can be made between 1973 and 1974 data.
Example of how to read table: In 1974, 34% of the Canadians who vacationed in Massachusetts resided in the Atlantic Provinces.
63
II-B
DESTINATIONS OF CANADIAN VACATION TRAVELERS BY CITY OF RESIDENCE, 1974
Percent of trips
ay
residents of
Total
Vancouver
Calgary/
Edmonton
Winnipeg
Toronto
Montreal
Total
English
French
%
%
%
%
/o
%
0/
/o
%
Areas visited overnight or longer:
Canada:
Canada only
66
65
62
50
H
55
50
68
Canada plus other
countries
71
70
82
HE
©
22
58
54
70
United States (Mainland) . . .
21
22
20
26
@
I 20
New England
4
1
4
7
10
5
Eastern Gateway
3
2
2
5
7
6
4
George Washington
Country
1
*
2
1
2
1
1
South Region
5
.
4
6
6
5
3
5
Great Lakes Region ....
3
1
11
4
1
1
Old West
2
1
6
14
1
*
19
13
4
3
12
8
10
1
10
(§
3
1
3
©
1
*
1
4
19
1
1
3
@
3
*
Frontier West
1
Far West
4
Other Countries
I 12
U.S. Islands
2
5
2
1
Europe
7
3
4
© ©
8
8
4
Caribbean/Bermuda ....
3
*
1
-
6
5
8
4
Other
3
5
3
7
4
6
6
5
Non-ResidentProvince
31
24
59
44
26
22
38
16
64
II-C
CANADIAN VACATION TRAVEL TO THE UNITED STATES IN 1974
CITY OF RESIDENCE
CANADA EUROPE
CARIB-
BEAN
TOTAL
U.S.
NEW ENGLAND REGION
Total
Massa-
chu-
setts
All
Other
EASTERN
GATEWAY
Total
New
York
GE0R r
WASH-
INGTON
COUNTRY
City of residence:
Vancouver 7 3
Calgary/Edmonton 6 3
Winnipeq 2 8
Toronto 13 32
Montreal 9 13
(English) (2) (4)
(French) (6) (3)
(Other) (*) (6)
Other 63 41
Total 100 100
(Base) 2,274 209
1
9
-
-
-
-
4
5
-
1
5
1
-
3
-
-
-
?
-
4
-
-
-
-
2
3
5
38
16
17
10
18
23
27
31
17
21
13
20
15
24
21
24
20
17
(10)
(4)
(8)
(4)
(12)
(13)
(6)
(5)
(2)
(10)
(6)
(9)
(10)
(6)
(8)
(9)
(4)
(7)
-
(4)
(3)
(4)
(6)
(2)
(10)
(11)
(7)
41
53
62
75
55
56
43
41
59
100
100
100
100
100
100
100
100
100
78
702
118
52
33
48
94
80
42
THE SOUTH FAR WEST
GREAT FR0N-
All LAKES WEST T ' ER Cali ' WaSh " Al
Total Florida _ u COUNTRY WEST Total for- ing- „,
Other 3 Other
ma ton
City of residence:
Vancouver 2 4 3 25 20 18 30
Calgary/Edmonton 4 3 9 14 16 12 9 15 17
Winnipeq 4 6 6 11 20 3 5 9 5 4
Toronto 20 25 9 24 13 8 14 4 7
Montreal 11 13 6 5 2 6 8 16 1 1
(English) (2) (3) (2) (1) (2) (3) (2) (2) (1)
(French) (8) (9) (2) (3) (4) (9) (1)
(Other) (2) (1) (4) (3) (2) (5)
Other 61 54 70 58 60 59 42 32 57 41
Total 100 100 100 100 100 100 100 100 100 100
(Base) 142 109 47 88 50 31 186 81 73 71
Less than 1/2 of 1%.
Note: Data of limited value due to small sample sizes.
The U.S. Mainland category is included so that comparison can be made between 1 973 and 1974 data.
U.S.
ISLANDS
REGION
U.S.
MAIN-
LAND
24
6
6
10
6
(6)
48
100
51
5
4
17
14
(4)
(6)
(4)
52
100
657
65
II-D
CANADIAN VACATION TRIPS TO THE U.S. BY DESTINATION (1974)
Atlantic Prairie British Total
Destination: Provinces Quebec Ontario Provinces Columbia Canada
Total U.S 113% 106% 120% 134% 104% 116%
New England 68 38 11 1 1 17
(Maine) (24) (20) (3) (1) (7)
(Massachusetts) (45) (7) (3) (1) (5)
(All Other) (13) (15) (6) (1) (1) (7)
Eastern Gateway 5 27 18 2 3 15
(New York) (5) (17) (17) (2) (3) (12)
(New Jersey) (12) (1) - (4)
George Washington Country 8 8 7 3 1 6
South 18 18 35 11 21
(Florida) (16) (15) (27) (8) (16)
(All Other South) (5) (5) (10) (6) (6)
Great Lakes Country 3 2 21 20 2 12
Old West 3 * 2 32 4 7
Frontier West 1 7 7 1 4
Far West 9 11 46 72 25
(California) (7) (6) (16) (23) (11)
(Washington) (*) (2) (25) (30) (10)
(All Other Far West) (1) (4) (18) (33) (10)
Total U.S. Mainland 92 98 95 92 83 93
U.S. Islands 8 3 6 11 17 8
U.S. Unspecified * 2 1 3 1
((BASE) (38) (259) (405) (158) (162) (1,027)
Note: Includes multiple destinations.
* Less than 1/2 of 1%.
How to read this chart: reading down, 68% of Atlantic Provinces residences visiting the U.S. came to the New England Region;
5% went to the Eastern Gateway Region; 8% went to George Washington Country, etc.
66
II-E
CANADIAN VACATION TRAVEL TO THE UNITED STATES IN 1974
BY SIZE OF CITY OF RESIDENCE
NEWENGLAND REGION
EASTERN GATEWAY
GEORGE
CARIB- TOTAL WASH-
BEAN U.S. T ., a " All , New New INGTON
Total Maine chu- _ , Total ., „«....-,„«,
Other York Jersey COUNTRY
setts
CANADA EUROPE
City size:
Over 500,000 .. . 34% 58% 62% 46% 43% 35% 42% 51% 61% 62% 54% 52%
100,000 to
500,000 19 18 15 16 14 13 22 10
30,000 to
100,000 10 6 11 9 7 11 7 6
10,000 to
30,000 4 5 3 5 8 10 6 5
1 ,000 to
10,000 10 5 9 11 14 15 11 12
Under 10,000 .. . 23 8 13 14 16 12 16
Total 100 100 100 100 100 100 100 100
(Base) 2,274 209 78 1,027 173 76 51 73
11
6
12
100
151
12
6
10
100
123
17
8
4
14
100
36
10
16
12
7
100
57
THE SOUTH
GREAT
OLD
WEST
FRON-
FAR WEST
U.S.
U.S.
Total
Florida
All
Other
LAKES
COUNTRY
TIER
WEST
Total
Cali-
for-
nia
Wash-
ing-
ton
All
Other
ISLANDS
REGION
MAIN-
LAND
City size:
Over 500,000 . .
41%
46%
29%
41%
23%
29%
48%
57%
31%
46%
48%
46%
100,000 to
500,000
21
15
32
13
33
21
19
20
22
17
17
16
30,000 to
100,000
12
12
12
11
7
22
5
4
6
5
9
10
10,000 to
30,000
4
4
4
6
4
2
7
4
11
6
4
6
1 ,000 to
10,000
10
10
7
13
12
16
10
6
14
13
11
11
Under 10,000 . .
12
13
16
16
21
10
11
9
16
13
11
11
Total
100
100
100
100
100
100
100
100
100
100
100
100
(Base)
211
167
65
127
67
45
258
109
99
103
80
955
67
CANADIAN VACATION TRAVEL TO THE UNITED STATES IN 1974
BY URBAN/RURAL RESIDENCE
II-F
CANADA EUROPE
CARIB TOTAL
BEAN
U.S.
NEWENGLAND REGION
Total Maine
Massa-
chu-
setts
All
Other
EASTERN GATEWAY
Total
New
New
York Jersey
GEORGE
WASH-
INGTON
COUNTRY
Urban vs. rural :
Urban 82%
Rural 18
(Farm) (4)
(Non-farm)... (14)
Total 100
(Base) 2,274
92%
99%
87%
86%
84%
87%
85%
89%
90%
86%
93%
8
1
13
14
16
13
15
11
10
14
7
(3)
(*)
(3)
(2)
(1)
(1)
(5)
(5)
(5)
(6)
(2)
(5)
(1)
(9)
(12)
(15)
(12)
(10)
(7)
(6)
(9)
(6)
100
100
100
100
100
100
100
100
100
100
100
209
78
1,027
173
76
51
73
151
123
36
57
THE SOUTH FAR WEST
GREAT FRON- U.S.
All LAKES WEST T ' ER Ca "- Wash ' All ' SLANDS
Total Florida " COUNTRY WEST Total for- ing- ™ REGION
Other y Other
ma ton
Urban vs. rural:
Urban 87% 87% 84% 84% 80% 90% 89% 90% 84% 86% 89%
Rural 13 13 16 16 20 10 11 10 16 14 11
(Farm) (4) (3) (7) (7) (8) (7) (3) (2) (4) (4) (2)
(Non-farm)... (9) (10) (9) (9) (12) (3) (8) (8) (12) (9) (9)
Total 100 100 100 100 100 100 100 100 100 100 100
(Base) 211 167 65 127 67 45 258 109 99 103 80
'Less than 1/2 of 1%.
Note: The U.S. Mainland category is included so that comparisons can be made between 1973 and 1974 data.
U.S.
MAIN-
LAND
87%
13
(3)
(9)
100
955
68
II-G
CANADIAN VACATION TRAVEL TO THE UNITED STATES IN 1974
BY LANGUAGE SPOKEN
CANADA EUROPE
CARIB TOTAL
BEAM
U.S.
NEW ENGLAND REGION
Total
Massa-
laine chu-
setts
EASTERN GATEWAY
GEORGE
WASH-
AM New New INGTON
Other York Jersey COUNTRY
16
16
40
54
1/
34
26
16
63
Language spoken:
English 70% 57% 81% 68% 53% 41% 72% 63% 52% 60% 21%
French
(Quebec) 17
French
(Non-Quebec). . . 4
Other 9
Total 100
(Base) 2,274
48%
25
7
—
1
2
*
5
2
*
*'
—
1
30
3
15
5
5
7
1
21
24
16
27
100
100
100
100
100
100
100
100
100
100
100
209
78
1,027
173
76
51
73
151
123
36
57
THES0U ™ GREAT QLD FRON- ™™*I U.S.
LAKES WEST T.ER ISLANDS
All COUNTRY WEST T * All REGION
Total Florida _ , Total for- inq- _
Other a Other
ma ton
Language spoken:
English 67% 65% 69% 74% 82% 79% 82% 70% 88% 90% 83%
French
(Quebec) 16 17 10 1 1 6 5 9 1 1 4
French
(Non-Quebec)... 2 15 11 111 2
Other 16 17 17 24 16 15 12 20 11 9 12
Total 100 100 100 100 100 100 100 100 100 100 100
(Base) 211 167 65 127 67 45 258 109 99 103 80
* Less than 1/2 of 1%.
Note: Totals may not add to 100% due to rounding.
The U.S. Mainland category is included so that comparisons can be made between 1973 and 1974 data.
U.S.
MAIN-
LAND
67%
17
1
15
100
955
69
CANADIAN VACATION TRAVEL TO THE UNITED STATES IN 1974
BY DWELLING OWNERSHIP
II-H
NEW ENGLAND REGION
CANADA EUROPE
CARIB- TOTAL
BEAN
U.S.
Massa-
Total Maine chu-
setts
All
Other
EASTERN GATEWAY GEORGE
WASH-
New New INGT0N
T ° tal York Jersey C0UNTRY
45%
56%
53
44
2
-
100
100
36
57
Tenant vs. owner:
Owner 63% 48% 55% 62% 60% 64% 54% 59% 51% 50%
Tenant 36 52 45 37 39 36 46 38 47 47
Not stated 1 1 - 1 1 - 3 2 2
Total 100 100 100 100 100 100 100 100 100 100
(Base) 2,274 209 78 1,027 173 76 51 73 151 123
'Less than 1/2 of 1%.
Note: Totals may not add to 100% due to rounding.
The U.S. Mainland category is included so that comparisons can be made between 1973 and 1974 data.
THE SOUTH
GREAT
OLD
WEST
FRON-
FAR WEST
U.S.
U.S.
All
LAKES
TIER
Cali-
Wash-
All
Other
ISLANDS
MAIN-
Total
Florida
Other
COUNTRY
WEST
Total
for-
ing-
REGION
LAND
nia
ton
Tenant vs. owner:
Owner
62%
65%
50%
70%
75%
68%
63%
54%
69%
72%
67%
61%
Tenant
38
35
50
30
24
32
36
44
31
28
30
38
Not stated
*
*
-
-
1
-
1
2
-
*
3
1
Total
100
100
100
100
100
100
100
100
100
100
100
100
(Base)
211
167
65
127
67
45
258
109
99
103
80
955
70
CANADIAN VACATION TRAVEL TO THE UNITED STATES IN 1974
BY TYPE OF DWELLING OCCUPIED
II-I
CANADA EUROPE
CARIB- TOTAL
BEAN
U.S.
NEW ENGLAND REGION
Total
Massa-
chu-
setts
All
Other
EASTERN GATEWAY
Total
New
York Jersey
GEORGE
WASH-
New ,NGT0N
COUNTRY
Type of dwelling:
Single/Semi-
detached 68% 53%
Row house 11 12
Apartment 18 29
Other 3 7
Total 100 100
(Base) 2,274 209
56%
65%
58%
60%
56%
59%
52%
52%
39%
61%
12
12
18
26
8
15
19
15
37
13
24
21
23
14
35
25
28
32
23
26
8
2
1
*
1
1
1
1
1
-
00
100
100
100
100
100
100
100
100
100
78
1,027
173
76
51
73
151
123
36
57
THE SOUTH
GREAT
OLD
WEST
FRON-
FAR WEST
U.S.
U.S.
All
Other
LAKES
TIER
Cali-
Wash-
All
Other
ISLANDS
MAIN-
Total
Florida
COUNTRY
WEST
Total
for-
nia
ing-
ton
REGION
LAND
Type of dwelling:
Single/Semi-
detached
64%
62%
65%
72%
81%
75%
71%
63%
78%
76%
69%
65%
Row house ....
14
15
8
6
6
5
6
7
5
6
8
13
Apartment ....
20
21
23
18
9
19
20
28
16
17
22
21
Other
2
2
4
3
5
1
2
2
2
2
2
2
Total
100
100
100
100
100
100
100
100
100
100
100
100
(Base)
211
167
65
127
67
45
258
109
99
103
80
955
"Less than 1/2 of 1%.
Note: Totals may not add to 100% due to rounding.
The U.S. Mainland category is included so that comparisons can be made between 1973 and 1974 data.
71
II-J
CANADIAN VACATION TRAVEL TO THE UNITED STATES IN 1974
BY SEX
NEW ENGLAND REGION
CANADA EUROPE
CARIB- TOTAL
BEAN U.S.
Total
Ivlassa-
1aine chu-
setts
EASTERN GATEWAY GEORGE
WASH-
AM _ New New .. lrTnll
Total w , INGTON
Other York Jersey rniiNTRY
52%
48
100
57
Sex :
Male 48% 49% 44% 46% 42% 47% 46% 45% 55% 54% 57%
Female 52 51 56 54 58 53 54 55 45 46 43
Total 100 100 100 100 100 100 100 100 100 100 100
(Base) 2,274 209 78 1,027 173 76 51 73 151 123 36
Total
46')
54
1 00
211
Note: The U.S. Mainland category is included so that comparisons can be made between 1973 and 1974 data.
THE SOUTH
FAR WEST
GREAT
FRON-
U.S.
U.S.
Total
Florida
All
Other
LAKES
COUNTRY
OLD
WEST
TIER
WEST
Total
Cali-
for-
nia
Wash-
ing-
ton
All
Other
ISLANDS
REGION
MAIN-
LAND
Sex:
Male
46%
46%
54
51%
49
46%
54
49%
51
54%
46
45%
55
41%
59
54%
46
44%
56
55%
45
46%
Female
54
54
Total
... 1 00
100
100
100
100
100
100
100
100
100
100
100
(Base)
211
167
65
127
67
45
258
109
99
103
80
955
72
II-K
CANADIAN VACATION TRAVEL TO THE UNITED STATES IN 1974
BY AGE
CANADA EUROPE
NEW ENGLAND REGION EASTERN GATEWAY GE0 RGE
CARIB- TOTAL Massa-
Total Maine chu-
setts
BEAN
U.S.
WASH-
AM New New i«,n-rn»i
Total v , INGTON
Other York Jersey rnUNTRY
Age:
18-29 years .
30-39 years .
40-49 years .
50 years and
36%
31%
30%
30%
31%
32%
35%
26%
30%
30%
35%
31%
18
17
31
19
21
27
19
23
25
22
30
24
16
26
22
20
20
16
21
19
19
21
7
13
29
25
17
31
28
25
26
32
26
27
28
33
Total
(Base)
100 100 100 100 100 100 100 100 100 100 100 100
2,274 209 78 1,027 173 76 51 73 151 123 36 57
THE SOUTH
GREAT
OLD
WEST
FRON-
FAR WEST
U.S.
U.S.
Total
Florida
All
Other
LAKES
COUNTRY
TIER
WEST
Total
Cali-
for-
nia
Wash-
ing
ton
All
Other
ISLANDS
REGION
MAIN-
LAND
Age:
18-29 years
27%
24%
37%
32%
35%
26%
28%
26%
37%
24%
33%
30%
30-39 years . . . .
16
15
20
12
24
19
21
21
23
22
19
19
40-49 years
17
17
13
19
12
19
23
21
18
21
19
20
50 years and
over
40
100
44
100
30
100
38
100
30
100
36
100
29
100
32
100
23
100
32
100
29
100
31
Total
100
(Base)
211
167
65
127
67
45
258
109
99
103
80
955
Note: Totals may not add to 100% due to rounding.
The U.S. Mainland category is included so that comparisons can be made between 1 973 and 1974 data.
73
CANADIAN VACATION TRAVEL TO THE UNITED STATES IN 1974
BY MARITAL STATUS
II-L
NEW ENGLAND REGION
CANADA EUROPE
CARIB- TOTAL
BEAN
U.S.
Total Maine
Massa-
chu-
setts
All
Other
EASTERN GATEWAY GEORGE
WASH-
New New INGT0N
T0tal York Jersey C0UNTRY
27%
27%
64
63
10
10
00
100
36
57
Marital status :
Single 28% 27% 21% 27% 25% 26% 36% 15% 25% 24%
Married 59 55 61 59 63 63 50 76 63 62
Wid./Div./Sep.. .. 13 18 16 14 12 11 14 10 12 15
Total 100 100 100 100 100 100 100 100 100 ;no
(Base) 2,274 209 78 1,027 173 76 51 73 151 123
THE SOUTH FAR WEST
GREAT FRON-
All LAKES WEST TIER Cali " Wash " All
Total Florida _ u COUNTRY WEST Total fnr inn
Other Tor- mg- Other
nia ton
Maritial status:
Single 26% 23% 36% 23% 20% 36% 29% 28% 30% 26%
Married 60 63 53 63 74 43 55 49 64 59
Wid./Div./Sep.... 14 14 12 15 6 22 16 23 6 15
Total 100 100 100 100 100 100 100 100 100 100
(Base) 211 167 65 127 67 45 258 109 99 103
Note: Totals may not add to 100% due to rounding.
The U.S. Mainland category is included so that comparisons can be made between 1973 and 1974 data
U.S.
ISLANDS
REGION
U.S.
MAIN-
LAND
39%
26%
53
60
8
14
100
100
80
955
74
CANADIAN VACATION TRAVEL TO THE UNITED STATES IN 1974
BY EDUCATION
II-M
CANADA EUROPE
CARIB- TOTAL
BEAN
U.S.
NEW ENGLAND REGION
Total
Massa-
chu-
setts
All
Other
EASTERN GATEWAY GEORGE
WASH-
INGTON
Total
New
New
York Jersey
COUNTRY
Education:
Public/
Elementary .... 16% 11%
(Some) (9) (4)
(Graduated) . . (7) (7)
Secondary /High
School 48 42
(Some) (26) (20)
(Graduated) . . (22) (22)
Tech ./Sr. College. 15 10
(Some) (7) (2)
(Graduated). . . (8) (8)
University 20 37
(Some) (8) (7)
(Graduated) . . (12) (30)
Refused 1 —
Total 100 100
(Base) 2,274 209
(4)
(4)
40
(16)
(24)
19
(6)
(13)
33
(12)
(21)
100
78
11%
(4)
(7)
50
(25)
(25)
14
(5)
(9)
25
(10)
(15)
100
1,027
13%
(6)
(7)
50
(28)
(22)
19
(6)
(13)
18
(4)
(14)
100
173
13%
(8)
(5)
53
(28)
(25)
15
(8)
(7)
19
(5)
(14)
100
76
10%
(4)
(6)
44
(28)
(16)
21
(1)
(20)
25
(3)
(22)
100
51
12%
(4)
(8)
54
(31)
(23)
16
(5)
(11)
18
(5)
(13)
100
73
11%
(5)
(6)
47
(23)
(24)
10
(3)
(7)
32
(15)
(17)
100
151
9%
(4)
(5)
46
(23)
(23)
8
(2)
(6)
37
(18)
(19)
100
123
14%
(8)
(6)
45
(23)
(22)
17
(6)
(11)
24
(11)
(13)
100
36
8%
(4)
(4)
48
(26)
(22)
9
(3)
(6)
35
(16)
(19)
100
57
THE SOUTH
GREAT
FRON-
FAR WEST
U.S.
U.S.
LAKES
OLD
TIER
Cali-
Wash-
All
Other
ISLANDS
MAIN-
Total
Florida
All
Other
COUNTRY
WEST
WEST
Total
for-
nia
ing-
ton
REGION
LAND
Education:
Public/
Elementary ....
12%
12%
14%
11%
9%
23%
9%
9%
6%
12%
8%
11%
(Some)
(4)
(4)
(4)
(4)
(1)
(1)
(2)
(2)
(1)
(3)
(4)
(4)
(Graduated) . .
(8)
(8)
(10)
(7)
(8)
(22)
(7)
(7)
(5)
(9)
(4)
(7)
Secondary/High
School
53
52
52
61
46
46
48
45
50
48
48
51
(Some)
(23)
(24)
(21)
(35)
(19)
(16)
(23)
(20)
(24)
(23)
(18)
(26)
(Graduated) . .
(30)
(28)
(31)
(26)
(27)
(30)
(25)
(25)
(26)
(25)
(30)
(25)
Tech./Sr. College .
15
13
21
12
11
8
10
13
13
10
14
13
(Some)
(6)
(5)
(7)
(7)
(6)
(3)
(2)
(2)
(4)
(3)
(2)
(5)
(Graduated) . .
(9)
(8)
(14)
(5)
(5)
(5)
(8)
(11)
(9)
(7)
(12)
(8)
University
18
21
13
15
31
23
29
32
28
26
30
24
(Some)
(5)
(6)
(5)
(7)
(13)
(12)
(15)
(13)
(17)
(13)
(12)
(10)
(Graduated) . .
(13)
(15)
(8)
(8)
(18)
(11)
(14)
(19)
(11)
(13)
(18)
(14)
Refused
2
2
-
1
3
—
4
1
3
4
—
1
Total
100
100
100
100
100
100
100
100
100
100
100
100
(Base)
211
167
65
127
67
45
258
109
99
103
80
955
The U.S. Mainland category is included so that comparisons can be made between 1973 and 1974 data.
75
597-433 O - 75 - 6
CANADIAN VACATION TRAVEL TO THE UNITED STATES IN 1974
BY OCCUPATION OF HEAD OF HOUSE
II-N
CANADA EUROPE
CARIB- TOTAL
BEAN
U.S.
NEW ENGLAND REGION
Total
Massa-
laine chu-
setts
All
Other
EASTERN GATEWAY
Total
New
York
GEORGE
WASH-
New INGT0N
Jersey COUNTRY
Occupation— Head of
house :
Professional/Sales/
White collar 42%
Skilled labor 26
Unskilled labor. . . 7
Student 3
Retired/
Pensioned 9
Other 11
Refused 2
Total 100
(Base) 2,274
57%
58%
44%
44%
44%
42%
51%
47%
45%
54%
52%
15
25
22
28
24
35
25
22
20
32
23
9
3
6
6
4
5
8
8
10
3
9
2
-
3
1
-
1
*
4
5
-
2
6
8
11
8
13
7
4
6
6
6
8
9
4
11
12
14
7
12
9
9
5
6
2
2
3
1
1
3
-
4
5
-
*
100
100
100
100
100
100
100
100
100
100
100
209
78
1,027
173
76
51
73
151
123
36
57
THE SOUTH
GREAT
OLD
WEST
FRON-
FAR WEST
U.S.
U.S.
All
Other
LAKES
TIER
Cali-
Wash-
All
Other
ISLANDS
MAIN-
Total
Florida
COUNTRY
WEST
Total
for-
nia
ing-
ton
REGION
LAND
Occupation— Head of
house:
Professional/Sales/
White collar ....
48%
48%
45%
38%
39%
38%
40%
47%
36%
36%
50%
44%
Skilled labor ....
18
17
17
22
25
8
24
17
31
18
18
23
Unskilled labor . .
5
5
5
5
11
10
5
2
5
7
2
6
Student
4
3
8
4
4
6
5
7
7
4
2
3
Retired/
Pensioned
14
16
13
13
6
8
11
7
10
18
15
10
Other
10
1
10
1
11
1
15
3
10
5
25
5
12
3
19
1
7
4
12
5
9
4
11
Refused
3
Total
100
100
100
100
100
100
100
100
100
100
100
100
(Base)
211
167
65
127
67
45
258
109
99
103
80
955
* Less than 1/2 of 1%.
The U.S. Mainland category is included so that comparisons can be made between 1973 and 1974 data.
76
II-O
CANADIAN VACATION TRAVEL TO THE UNITED STATES IN 1974
BY FAMILY INCOME
NEWENG LAND REGION
EASTERN GATEWAY
GEORGE
-,„,„. rimnPF CARIB TOTAL
CANADA EUROPE bean ^ Massa- A||
Total Maine chu- ^ Total York C „ UNTRY
setts
WASH-
New New INGTON
Family income :
Under $5,000
$5,000 to
$7.499
$7,500 to
$9,999 .
$10,000 to
$14,999
$15,000 to
$16,999 .
$17,000 to
$19,999 .
$20,000 and
over
Refused . . .
11%
10
14
25
20
3
6% 1% 10% 6% 5% 9% 4% 11% 13% 11%
20
10
10
34
3
6
22
12
10
39
7
12
2?
10
24
6
11
12
23
26
4
15
2
13
12
10
13
24
22
29
22
4
13
33
4
24
3
26
14
21
5
26
15
21
5
3
14
27
15
20
2
10%
7
8
21
15
11
25
4
Total
100 100 100 100 100 100 100 100 100 100 100
(Base) 2,274 209 78 1,02/ 173
76
51
73 151
123
36
$15,000 to
$16,999 . .
$17,000 to
$19,999 . . .
$20,000 and
over
Refused . . .
Total
(Base)
100
57
THE SOUTH
GREAT
OLD
WEST
FRON-
FAR WEST
U.S.
U.S.
All
Other
LAKES
TIER
Cali-
Wash-
All
Other
ISLANDS
MAIN-
Total
Florida
COUNTRY
WEST
Total
for-
nia
ing-
ton
REGION
LAND
Family income.
Under $5,000
11%
9%
16%
9%
6%
21%
12%
13%
11%
14%
12%
10%
55,000 to
$7,499
10
9
16
8
3
10
10
14
7
8
4
9
57,500 to
$9,999
10
12
6
16
15
6
12
8
12
17
5
12
$10,000 to
$14,999
19
19
19
23
22
14
24
19
25
28
21
22
29
6
29
6
23
6
10
17
6
100 100
211 1 67
100 100
65 127
11
20
5
100
67
20
18
22
5
100 100
45 258
1b
23
4
100
109
11
24
21
31
24
6
6
9
6
100
100
100
100
99
103
80
955
10
Note: Totals may not add to 100% due to rounding.
The U.S. Mainland category is included so that comparisons ca be made between 1973 and 1974 data.
77
CANADIAN VACATION TRAVEL TO THE UNITED STATES IN 1974
BY SOCIO-ECONOMIC LEVEL
IIP
CANADA EUROPE
CARIB- TOTAL
BEAN
U.S.
NEW ENGLAND REGION
Total
Massa-
chu-
setts
All
Other
EASTERN GATEWAY
Total
New New
York Jersey
GEORGE
WASH-
INGTON
COUNTRY
Socio-economic Level :
Upper 23% 41% 35% 29% 32% 29% 41% 31% 15% 15% 14% 32%
Upper-middle ... 23 23 26 21 20 19 15 25 19 20 19 22
Middle 20 13 17 19 19 17 18 21 27 26 24 20
Lower-middle... 19 15 17 17 14 13 15 15 26 28 29 22
Lower 15 8 5 15 14 21 12 8 13 11 14 5
Total 100 100 100 100 100 100 100 100 100 100 100 100
(Base) 2,274 209 77 702 118 52 34 48 94 80 21 41
THE SOUTH
GREAT
OLD
WEST
FRON-
FAR WEST
U.S.
U.S.
Total
Florida
All
Other
LAKES
COUNTRY
TIER
WEST
Total
Cali-
for-
nia
Wash-
ing-
ton
All
Other
ISLANDS
REGION
MAIN-
LAND
Socio-economic Level:
32%
37%
17%
24%
31%
31%
28%
32%
31%
25%
35%
Upper
28%
Upper-middle . . .
18
20
23
20
31
22
19
20
19
24
27
20
Middle
17
15
21
24
20
3
18
15
23
14
12
20
Lower-middle . . .
15
12
21
14
8
22
17
11
15
25
18
16
Lower
17
16
19
19
10
22
17
23
12
11
8
15
Total
100
100
100
100
100
100
100
100
100
100
100
100
(Base)
142
109
48
88
49
32
186
81
73
71
51
657
Note: Totals may not add to 100% due to rounding.
The U.S. Mainland category is included so that comparisons can be made between 1 973 and 1974 data.
78
II-Q
CANADIAN VACATION TRAVEL TO THE UNITED STATES IN 1974
BY FAMILY COMPOSITION
CANADA EUROPE
CARIB- TOTAL
BEAN U.S.
NEW ENGLAND REGION EASTERN GATEWAY GEORGE
WASH-
Massa- .„ K1 K , INGTON
Total Maine chu- *" Total "™ ^ COUNTRY
Other York Jersey
setts
Family composition:
Adults only ....
Adults with
children
With children
15-17
With children
5-14
With children
under 5 . . . .
Total ....
(Base). . . .
54% 64% 53% 62% 55% 48% 60% 59% 62% 62% 62% 62%
46
36
47
38
45
52
40
41
38
38
38
(18) (13) (15) (14) (18) (22) (20) (16) (10) (9) (16)
(31) (27) (30) (26) (34) (39) (30) (32) (22) (23) (17)
38
[15)
(28)
(16) (10) (21) (13) (15) (M
UK (15) (15) (15) (14) (14)
100 100 100 100 100 100 100 100 100 100 100 100
2,274 209 78 1,027 173 76 51 73 151 123 36 57
THE SOUTH
GREAT
OLD
WEST
FRON-
FAR WEST
U.S.
U.S.
All
Other
LAKES
TIER
Cali-
Wash-
All
Other
ISLANDS
MAIN-
Total
Florida
COUNTRY
WEST
Total
for-
nia
ing-
ton
REGION
LAND
Family composition:
Adults only
64%
65%
62%
63%
53%
84%
65%
71%
51%
71%
71%
62%
Adults with
children
36
35
38
37
47
16
35
29
49
29
29
38
With children
15-17
(16)
(17)
(17)
(17)
(15)
(7)
(13)
(9)
(21)
(11)
(15)
(14)
With children
5-14
(26)
(27)
(24)
(22)
(33)
(7)
(26)
(21)
(37)
(24)
(18)
(27)
With children
under 5
(10)
(7)
(16)
(12)
(25)
(9)
(12)
(8)
(17)
(9)
(3)
(13)
Total
100
100
100
100
100
100
100
100
100
100
100
100
(Base)
211
167
65
127
67
45
258
109
99
103
80
955
79
II-R
CANADIAN VACATION TRAVEL TO THE UNITED STATES IN 1974
BY NUMBER OF ADULTS FROM OWN HOUSEHOLD
NEW ENGLAND REGION
EASTERN GATEWAY
CANADA EUROPE
CARIB-
BEAN
TOTAL
U.S.
Total
Massa-
chu-
setts
All
Other
Total
New
York
New
Jersey
GEORGE
WASH-
INGTON
COUNTRY
Number adults from
own household :
One 50%
Two 47
Three 3
Four 1
Five or more
Total 100
(Base) 2,274
Mean 1.55
62%
54%
46%
42%
36%
52%
32%
40%
41%
36
46
51
54
59
46
63
57
56
2
1
2
2
4
2
2
2
2
100
209
1.50
100
78
1.47
100
1,027
1.59
100
173
1.65
1
100
76
1.71
100
51
1.51
100
73
1.75
100
151
1.66
100
123
1.64
36% 44%
60 52
3 2
1 2
1
100 100
36 57
1.71 1.63
THE SOUTH
GREAT
LAKES
COUNTRY
OLD
WEST
FRON-
TIER
WEST
FAR WEST
U.S.
ISLANDS
REGION
Total
Florida
All
Other
Total
Cali-
for-
nia
Wash-
ing-
ton
All
Other
U.S.
MAIN-
LAND
Number adults from
own household:
One
46%
50
43%
53
54%
44
40%
56
28%
70
56%
40
51%
47
58%
39
34%
61
51%
46
51%
48
46%
Two
50
Three
3
1
3
1
*
1
1
4
1
*
2
1
1
3
2
*
3
4
1
2
1
2
Four
1
Five or more ....
*
Total
100
100
100
100
100
100
100
100
100
100
100
100
(Base)
211
167
65
127
67
45
258
109
99
103
80
955
Mean
160
1.63
1.50
1.67
1.78
1.51
1.52
1.47
1.71
1.52
1.51
1.60
'Less than 1/2 of 1%.
Note: Totals may not add to 100% due to rounding.
The U.S. Mainland category is included so that comparisons can be made between 1973 and 1 974 data.
80
SECTION
TRIP CHARACTERISTICS
81
III-A
CANADIAN VACATION TRIPS TO THE UNITED STATES IN 1974
BY PURPOSE OF TRIP
NEW ENGLAND REGION EASTERN GATEWAY
CANADA EUROPE ™* ™™. Mass ,
BEAN U.S. T ,, All _ New New
Total Maine chu- _ , Total
Other York Jersey
setts
Purpose of trip:
To visit friends or
relatives 52% 57% 19% 33% 38% 30% 49% 38% 38% 43% 15%
To stay at a sum-
mer place I own. . 4 12 2 12 12 2 2
To spend some
time at a vaca-
tion spot 19 17 70 37 36 44 32 33 39 31 73
Camping/Tenting. 13 1 1 8 15 20 12 17 14 13 14
Fishing/Boating/
or other out-
door activities ..15 2 4 6 6 8 3 7 4 4 1
Sightseeing away
from the cities
and towns 13 17 16 16 15 15 16 21 14 17 6
Sightseeing and
doing things in
cities and
towns 11 25 14 20 10 9 11 14 14 17 4
To visit "Man
and His World"
in Montreal 1 1
Shopping 45176497564
To attend sports/
festivals/or
other special
events 5578331579
Combined busi-
ness and plea-
sure 8 17 13 8 4 4 4 5 7 8 2
Other 5 11 6 7 5 2 5 7 4 3 11
Total 150 158 153 153 139 141 142 155 148 153 132
(Base) 2,274 209 78 1,027 173 76 51 73 151 123 36
Note: Includes mulitple answers.
The U.S. Mainland category is included so that comparisons can be made between 1973 and 1974 data.
—Data not available.
* Less than 1/2 of 1%.
GEORGE
WASH-
INGTON
COUNTRY
23%
36
14
1 I
28
24
15
7
162
57
83
III-A-Con.
CANADIAN VACATION TRIPS TO THE UNITED STATES IN 1974-Con.
BY PURPOSE OF TRIP
THE SOUTH
GREAT
OLD
WEST
FRON-
FAR WEST
U.S.
U.S.
All
LAKES
TIER
Cali-
Wash-
All
Other
ISLANDS
MAIN-
Total
Florida
Other
COUNTRY
WEST
Total
for-
nia
ing-
ton
REGION
LAND
Purpose of trip:
To visit friends or
relatives
20%
21%
19%
51%
41%
33%
38%
45%
42%
25%
9%
36%
To stay at a sum-
mer place 1 own. .
4
5
1
-
-
-
*
-
1
-
*
2
To spend some
time at a vaca-
tion spot
55
59
50
20
38
28
24
21
20
34
65
35
Camping/Tenting.
5
1
14
5
12
2
10
5
18
16
2
9
Fishing/Boating/
or other out-
door activities. . .
8
7
13
5
8
5
6
3
14
6
8
6
Sightseeing away
from the cities
and towns
14
10
32
17
31
25
23
18
34
26
23
16
Sightseeing and
doing things in
cities and
towns
17
15
28
21
38
19
33
30
36
41
27
19
To visit "Man
and His World"
in Montreal ....
1
1
-
2
2
-
1
-
1
-
-
1
Shopping
8
6
10
7
15
5
9
8
12
11
10
7
To attend sports/
festivals/or
-
other special
events
5
2
12
12
16
9
13
7
23
15
7
8
Combined busi-
ness and plea-
sure
8
9
154
6
10
143
15
8
202
5
7
152
9
3
213
18
7
151
9
9
175
10
10
157
7
9
217
11
9
194
10
6
167
8
Other
7
Total
154
(Base)
211
167
65
127
67
45
258
109
99
103
80
955
Note: Includes multiple answers.
The U.S. Mainland category is included so that comparisons can be made between 1973 and 1974 data.
—Data not available.
* Less than 1/2 of 1%.
84
III-B
TOTAL CANADIAN VACATION TRAVEL, BY MAIN PURPOSE OF TRIP, 1967-74
Percent of total trips
1967 1972 1973 1974
% % % %
lain purpose of trip:
To visit friends or relatives
To spend some time at a vacation spot
■ Sightseeing and doing things in cities and towns
Sightseeing and doing things away from cities and towns
Fishing, boating, other outdoor activities
Camping and tenting
Shopping
To stay at a summer place I own
To visit "Man and His World'VExpo
To attend sports, festivals, and special events
Combined business and pleasure
Other
45
47
44
^
19
25
23
24
11
11
13
13
9
13
14
13
12
10
10
11
8
10
12
10
5
6
4
5
4
5
3
3
20
1
1
1
3
5
5
5
5
10
9
8
5
4
4
6
85
CANADIAN VACATION TRAVEL TO THE UNITED STATES IN 1974
BY PURPOSE OF TRIP, NIGHTS SPENT IN THE U.S. AND MONTH TRIP STARTED**
III-C
Purpose of trip
Total
U.S.
trips
Nights in United States
1-5
6-11
18
and
17
over
26
30
3
2
50
44
9
6
5
5
14
11
20
18
1
-
6
7
5
2
5
7
4
9
148
141
217
153
Visit friends or relatives
To stay at a summer place I own
To spend some time at a vacation spot
Camping/tenting
Fishing/boating/or other outdoor activities
Sightseeing away from the cities and towns ....
Sightseeing and doing things in cities and towns
To visit "Man and His World" in Montreal
Shopping
To attend sports/festivals/or other special events
Combined business and pleasure
Other
Total
(Base)
*Less than % of 1%.
**lncludes multiple answers.
-Data not available.
33
2
37
8
6
16
20
1
7
8
8
7
153
1,027
45
*
22
7
7
20
22
1
8
12
9
6
159
308
28
1
41
10
6
17
17
*
7
8
8
7
150
334
86
III-D
CANADIAN VACATION TRAVEL TO THE UNITED STATES IN 1974,
BY PURPOSE OF TRIP, NIGHTS SPENT IN THE UNITED STATES,
AND MONTH TRIP STARTED
Purpose of trip
U.S.
December
April
June
October
trips
to
to
to
to
March
May
September
Novem
ber
33
25
35
36
39
2
2
1
2
2
37
48
32
36
25
8
2
5
14
2
6
6
2
6
8
16
10
19
19
15
20
17
22
20
22
1
1
-
1
1
7
5
10
8
7
8
6
6
9
8
8
8
10
8
6
7
8
11
4
11
153
138
153
163
146
1,027
262
104
524
137
Visit friends or relatives
To stay at a summer place I own
To spend some time at a vacation spot
Camping/tenting
Fishing/boating/or other outdoor activities . . . .
Sightseeing away from the cities and towns
Sightseeing and doing things in cities and towns.
To visit "Man and His World" in Montreal
Shopping
To attend sports/festivals/or other special events
Combined business and pleasure
Other
Total
(Base)
Note: Includes multiple answers.
— Data not available.
87
III-E
CANADIAN VACATION TRAVEL TO THE UNITED STATES IN 1974
BY TOTAL ADULTS IN PARTY
CANADA EUROPE
CARIB- TOTAL
BEAN
U.S.
NEW ENGLAND REGION
Total
Massa-
chu-
setts
All
Other
EASTERN GATEWAY GEORGE
WASH-
INGTON
Total
New
York
New
Jersey
COUNTRY
Total adults in party:
1 Person 26%
2 People 49
3 People 10
4 People 9
5 or more
people 6
Total 100
(Base) 2,274
Mean 2.29
42%
22%
22%
15%
4%
26%
14%
18%
21%
12%
18%
42
49
53
57
61
59
57
55
57
46
56
6
5
7
7
7
3
8
7
7
7
2
3
10
13
13
18
7
9
17
13
29
18
6
14
6
9
11
5
12
3
2
7
7
100
100
100
100
100
100
100
100
100
100
100
209
78
1,027
173
76
51
73
151
123
36
57
2.13
2.90
2.36
2.53
2.73
2.26
2.71
2.38
2.24
2.75
2.55
THE SOUTH
GREAT
OLD
WEST
FRON-
FAR WEST
U.S.
U.S.
All
Other
LAKES
TIER
Cali-
Wash-
All
Other
ISLANDS
MAIN-
Total
Florida
COUNTRY
WEST
Total
for-
nia
ing-
ton
REGION
LAND
Total adults in party:
1 Person
24%
26%
20%
21%
9%
41%
25%
35%
13%
22%
21%
22%
2 People
48
52
40
54
72
39
57
49
65
60
55
53
3 People
7
7
6
9
8
1
8
7
10
9
7
2
4 People
12
11
13
11
10
13
8
7
9
9
16
12
5 or more
people
8
4
20
4
1
7
3
3
3
1
6
6
Total
100
100
100
100
100
100
100
100
100
100
100
100
(Base)
211
167
65
127
67
45
258
109
99
103
80
955
Mean
2.48
2.21
3.08
2.31
2.26
2.18
2.11
1.95
2.25
2.12
2.36
2.36
Note: Totals may not add to 100% due to rounding.
The U.S. Mainland category is included so that comparisons can be made between 1 973 and 1 974 data.
TOTAL CANADIAN VACATION TRAVEL
BY MAIN MODE OF TRANSPORT
1966-1974
Main Mode of Transport
III-F
Other
Bus
Train
Plane
2%-
Car
7%
I
4%
6%
5%
1966
1972
1973
1974
' In 1973 and 1974, "motorcamper" was included as a separate answer category. In this chart, it is added to "car" for greater comparability.
89
CANADIAN VACATION TRIPS TO THE UNITED STATES IN 1974
BY MAIN MODE OF TRANSPORT
III-G
CANADA EUROPE
CARIB- TOTAL
BEAN
U.S.
NEW ENGLAND REGION
Total
Massa-
Maine chu-
setts
All
Other
EASTERN GATEWAY GEORGE
WASH-
m m INGTON
,. New New
Total COUNTRY
York Jersey
Main mode of
transportation:
Air 20% 95%
Auto 65 4
Bus 6 2
Train 5 4
Ship 1
Motor camper ... 3
Other 3 1
Total 103 106
(Base) 2,274 209
99%
39%
18%
1%
36%
16%
20%
23%
6%
23'
1
48
74
90
57
77
67
63
79
59
*
9
6
5
4
7
11
13
12
14
*
1
*
*
1
*
2
2
*
3
1
1
*
*
*
*
*
*
*
*
*
2
2
3
2
1
*
*
*
2
*
2
1
1
1
1
2
2
3
*
100
102
100
100
100
102
100
103
100
100
78
1,027
173
76
51
73
151
123
36
57
THE SOUTH
GREAT
OLD
WEST
FRON-
FAR WEST
U.S.
U.S.
All
Other
LAKES
TIER
Cali-
Wash-
All
Other
ISLANDS
MAIN-
Total
Florida
COUNTRY
WEST
Total
for-
nia
ing-
ton
REGION
LAND
Main mode of
transportation:
Air
53%
30
12
*
2
62%
29
9
*
1
15%
46
20
5
13%
70
10
4
9%
80
4
1
*
53%
26
19
1
40%
39
14
*
3
67%
27
8
*
2
12%
65
9
*
1
27%
38
27
1
4
96%
8
1
*
1
34%
Auto
52
Bus
10
Train
1
Ship
1
Motor camper . .
3
1
9
3
6
5
4
*
10
5
1
2
Other
3
1
9
4
2
3
2
2
5
2
*
2
Total** ....
103
103
104
104
102
107
102
106
102
104
106
102
(Base)
211
167
65
127
67
45
258
109
99
103
80
955
'Less than 1/2 of 1%.
Note: Includes multiple answers.
The U.S. Mainland category is included so that comparisons can be made between 1973 and 1974 data.
90
III-H
CHARACTERISTICS OF CANADIAN VACATION AIR TRAVELERS
Percent of trips taken by air
Change 1973
1973 1974 to 1974
/o
0/
/o
0/
/o
Total
Place of residence:
Atlantic Provinces
Quebec
Ontario
Prairie Provinces
British Columbia
Areas visited:
Canada
Atlantic Provinces
Quebec
Ontario
Prairie Provinces
British Columbia
U.S. (Mainland)
Total U.S
All Other Countries
Marital status:
Married
Single
Separated/widowed/divorced
Type of dwelling:
Detached/Semi-detached
Townhouse
Apartment
Education (attended or completed)
University
Technical/Preparatory
High School
Public School
91
24
32
i8
24
(39j
l +15
20
v
25
+5
27
34
+7
20
31
(+11
28
32
+4
14
20
+6
18
25
(«
8
11
> — ■
+3
13
16
+3
18
21
+3
21
26
s — x
+5
22
(33)
(+11
n.a.
39
-
85
90
+5
21
27
+6
28
36
+8
28
41
+13
22
29
+7
19
27
+8
33
(41 )
+8
39
I 44 J
+5
32
(41J
+9
23
34
+ 11
13
21
+8
597-433 O - 75 - 7
III-H-Con.
CHARACTERISTICS OF CANADIAN VACATION AIR TRAVELERS-Continued
Percent of trips taken by air
1973
%
Change 1973
1974 to 1974
0/
/o
0/
/o
Socio-economic level:
Upper
Upper middle
Middle
Lower middle
Lower
Language:
French Quebec
All other
Family composition:
Adults only
Have children under 18 years
31
(S)
+12
24
32
+8
23
25
+ 12
23
29
+6
15
23
+8
15
26
29
18
18
34
36
26
+3
+8
+7
+8
92
II II
CANADIAN VACATION TRIPS TO THE UNITED STATES IN 1974,
BY MAIN MODE OF TRANSPORT AND MONTH TRIP STARTED
Total
December
April
June October
Main mode of transport
U.S.
to
to
to to
trips
March
May
September November
Air 39
Auto 48
Bus 9
Train 1
Ship 1
Motor camper 2
Other 2
Total 102
(Base) 1,027
66
44
23
42
26
36
64
42
9
14
8
13
1
4
1
*
1
1
2
*
1
1
3
4
1
2
2
1
05
102
103
102
62
104
524
134
h Less than 1/2 of 1%.
Note: Includes multiple answers.
III-J
CANADIAN VACATION TRIPS TO THE UNITED STATES IN 1974, BY MAIN MODE
OF TRANSPORT, NIGHTS SPENT IN THE UNITED STATES, AND MONTH TRIP STARTED
Main mode of transport
Total
U.S.
trips
Nights in United States
1-5
6- 11
12-17 18 & over
Air 39
Auto 48
Bus 9
Train 1
Ship 1
Motor camper 2
Other 2
Total 102
(Base) 1,027
* Less than 1/2 of 1%.
Includes multiple answers.
Note: Includes multiple answers.
27
61
7
1
1
4
2
103
308
34
52
49
39
13
8
2
1
2
1
2
1
1
2
103
104
334
217
54
33
9
1
*
3
2
102
153
93
III-K
TOTAL CANADIAN VACATION TRAVEL, BY MONTH TRIP STARTED, 1966-74
Percent of trips
1966 1969 1973 1974
% % % %
Month trip started:
January 3 2 3 3
February 3 4 4 4
March 5 4 5 6
April 5 4 4 4
May 4 6 6 6
June 8 10 8 9
July 30) 28) 25) 25)
> 44
)) 28) 25)
> 52 > 49 > 45
!) 2lJ 20)
August 22) 21) 20) 19!
September 7 8 9 9
October 5 7 8 9
November 3 2 3 3
December , 5 4 5 4
94
III-L
CANADIAN VACATION TRIPS TO THE UNITED STATES IN 1974
BY SEASONALITY OF TRIP (QUARTERLY)
CANADA EUROPE
CARIB- TOTAL
BEAN
U.S.
NEW ENGLAND REGION
Total
Massa-
chu-
setts
All
Other
EASTERN GATEWAY
Total
New
New
York Jersey
GEORGE
WASH-
INGTON
COUNTRY
Time trip started:
1st quarter 8% 16% 46% 20% 3% 1% 5% 5% 5% 6% 0% 15%
2nd quarter 18 24 23 18 16 19 17 14 18 21 5 19
(1st half) (26) (40) (69) (38) (19) (20) (22) (19) (23) (27) (5) (34)
3rd quarter 59 43 17 43 64 75 59 55 60 53 87 56
4th quarter 15 17 14 19 17 5 19 26 17 20 8 10
(2nd half) ... . (74) (60) (31) (62) (81) (80) (78) (81) (77) (73) (95) (66)
Total 100 100 100 100 100 100 100 100 100 100 100 100
(Base) 2,274 209 78 1,027 173 76 51 73 151 123 36 57
THE SOUTH
GREAT
OLD
WEST
FRON-
FAR WEST
U.S.
U.S.
All
Other
LAKES
TIER
Cali-
Wash-
All
Other
ISLANDS
MAIN-
Total
Florida
COUNTRY
WEST
Total
for-
nia
ing-
ton
REGION
LAND
Time trip started:
1st quarter ....
43%
50%
21%
13%
9%
26%
18%
23%
7%
18%
50%
18%
2nd quarter ....
14
14
19
24
17
30
20
19
25
22
18
18
(1st half)
. (57)
(64)
(40)
(37)
(26)
(56)
(38)
(42)
(32)
(40)
(68)
(36)
3rd quarter ....
19
10
37
42
58
10
43
35
56
37
18
45
4th quarter ....
24
26
23
21
16
34
19
23
12
23
14
19
(2nd half). . .
(43)
(36)
(60)
(63)
(74)
(44)
(62)
(58)
(68)
(60)
(32)
(64)
Total ....
100
100
100
100
100
100
100
100
100
100
100
100
(Base)
211
167
65
127
67
45
258
109
99
103
80
955
95
III-M
CANADIAN VACATION TRIPS TO THE UNITED STATES IN 1974
BY SEASONALITY OF TRIP (QUARTERLY)
NEW ENGLAND REGION
CANADA
CARIB-
TOTAL
Massa-
BEAN
U.S.
All
Total
Maine
chu-
setts
Other
EASTERN GATEWAY GEORGE
WASH-
INGTON
Total
New
New
York Jersey
COUNTRY
Month trip started:
December to March 13% 26% 7% 1% 10% 12% 9% 11% 3%
April to May 6 10 5 1 8 5 7 9
June to September 74 51 75 93 69 63 70 65 92
October to November ... . 7 13 13 4 14 19 13 15 5
Total 100 100 100 100 100 100 100 100 100
(Base) 188 1,027 173 76 51 73 151 123 36
h trip s1
jcember
arch. .
)ril to IV
ne to
jptembf
;tober V
ovembe
Total
(Base)
Note: The U.S. Mainland category is included so that comparisons can be made between 1973 and 1974 data.
16%
14
60
10
100
57
THE SOUTH
GREAT
OLD
WEST
FRON-
FAR WEST
U.S.
U.S.
Total
Florida
All
Other
LAKES
COUNTRY
TIER
WEST
Total
Cali-
for-
nia
Wash-
ing-
ton
All
Other
ISLANDS
REGION
MAIN-
LAND
Month trip started:
December to
March
53%
62%
25%
18%
13%
44%
21%
29%
10%
20%
59%
23%
April to May
10
8
15
13
9
16
12
15
12
15
16
10
June to
September
23
16
42
53
66
24
51
39
69
45
20
53
October to
November
15
14
18
16
12
16
15
17
9
20
4
14
Total
100
100
100
100
100
100
100
100
100
100
100
100
(Base)
211
167
65
128
67
45
259
109
99
103
79
956
96
CANADIAN VACATION TRIPS TO THE UNITED STATES IN 1974
BY SEASONALITY OF TRIP (MONTHLY)
III-N
CANADA EUROPE
Carib-
bean
Total
U.S.
NEW ENGLAND REGION
Total
iviassa-
laine chu-
setts
All
Other
EASTERN GATEWAY GEORGE
WASH-
INGTON
Total
New
New
York Jersey
COUNTRY
lonth trip started:
January 2%
February 2
March 3
April 3
May 5
June 9
July 29
August 22
September 9
October 9
November 2
December 4
Total 100
(Base) 2,274
4%
7%
4%
*
*
1%
*
1%
1%
*
3%
5
20
6
*
*
*
1
1
1
*
3
8
20
9
3
1
5
4
3
4
*
8
5
9
5
3
1
5
2
1
1
*
9
8
4
5
2
1
2
3
6
8
1
6
11
10
8
11
18
9
8
11
12
4
4
13
3
19
27
47
35
25
26
20
44
22
15
9
16
18
19
16
21
21
21
33
28
15
5
7
8
8
9
10
12
12
11
5
8
6
9
11
4
14
15
7
9
*
6
4
1
4
2
*
1
4
6
6
5
4
5
7
6
4
1
5
6
4
5
3
1
100
100
100
100
100
100
100
100
100
100
100
209
78
1,027
173
76
51
73
151
123
36
57
THE SOUTH
GREAT
OLD
WEST
FRON-
FAR WEST
U.S.
U.S.
All
Other
LAKES
TIER
Calif-
Wash-
All
Other
ISLANDS
MAIN-
Total
Florida
COUNTRY
WEST
Total
or-
nia
ing-
ton
REGION
LAND
Month trip started:
7%
8%
3%
1%
3%
9%
5%
7%
3%
5%
18%
January
4%
February
12
14
5
1
3
3
8
11
3
5
19
5
March
25
28
13
11
4
13
6
5
2
8
14
9
April
5
5
5
4
6
9
5
8
5
5
9
7
6
6
11
4
3
9
6
9
11
5
5
May
5
June
4
8
5
5
4
16
12
14
8
32
14
4
8
18
4
12
13
26
8
18
2
7
9
July
20
August
7
4
14
20
21
4
17
17
22
8
7
17
September
4
2
7
7
5
3
9
7
8
11
4
8
October
10
9
14
15
9
7
10
8
7
16
4
10
November
5
6
5
2
3
9
5
9
2
5
*
4
December
10
12
4
5
3
18
3
6
3
2
10
5
Total
100
100
100
100
100
100
100
100
100
100
100
100
(Base)
211
167
65
127
67
45
258
109
99
103
80
955
* Less than 1/2 of 1%.
Note: Totals may not add to 100% due to rounding.
The U.S. Mainland category is included so that comparisons can be made between 1973 and 1974 data.
97
III-O
CANADIAN VACATION TRIPS, BY LENGTH OF STAY AND AREAS VISITED
Average number of nights
away on trips
1966
1972
1973
1974
Areas visited:
Canada —
Atlantic Provinces 15.1
Quebec 11.1
Ontario 13.5
Prairie Provinces 1 5.3
British Columbia 14.7
U.S.A. (Mainland) 15.7
All other countries 27.3
13.6
12.3
11.3
15.4
15.6
15.4
25.9
11.4
13.0
12.3
12.3
13.2
13.3
13.7
26.1
12.5
11.4
11.7
©
23.2
III-P
TOTAL CANADIAN VACATION TRAVEL, BY LENGTH OF TRIP
AND RESIDENCE AT TIME OF TRIP, 1966-74
1966
Average number of nights
away on vacation trips
1972
1973
1974
Residence at time of trip:
Total Canada
Atlantic Provinces
Quebec
Ontario
Manitoba
Saskatchewan. . . .
Alberta
British Columbia .
13.2
12.8
13.0
12.8
11.1
12.6
12.2
12.8
13.8
13.4
12.1
12.9
15.6
15.4
13.6
12.8
11.8
12.9
12.4
12.7
11.2
14.2
15.4
12.7
13.2
12.2
13.1
13.1
13.7
12.6
12.8
98
CANADIAN VACATION TRIPS TO THE UNITED STATES IN 1974
BY LENGTH OF STAY
III-Q
CANADA
TOTAL
U.S.
NEWENGLAND REGION
Total Maine
Massa-
chu-
setts
All
Other
EASTERN GATEWAY
Total
New
York
GEORGE
WASH
New INGTON
Jersey COUNTRY
Nights spent in U.S.
1 night 2% 2%
2 nights 5 6
3 nights 9 8
4 nights 8 8
5 nights 7 6
6-8 nights 23 21
9-1 1 nights 10 1 1
12-17 nights 20 21
18-23 nights 6 7
24-45 nights 7 6
46 nights and over 2 2
Don't know/Can't remember 1 1
Total 100 100
Average number of nights 11.60 11.46
(Base) 2,274 1,027
2%
3%
4%
4%
5"i,
5
9
1
5
9
11
*
1
13
13
13
16
15
19
*
9
11
5
9
14
5
6
1
2
9
9
8
9
6
6
8
2
30
30
30
26
21
17
32
21
9
15
8
5
12
11
19
20
14
10
19
13
20
18
25
23
3
4
3
2
4
4
14
10
4
1
8
b
1
1
1
8
*
*
1
*
*
*
1
3
1
1
*
1
2
3
*
*
100
100
100
100
100
100
100
100
8.16
7.54
10.06
7.69
8.19
7.68
11.58
13.93
173
76
51
73
151
123
36
57
THE SOUTH
GREAT
OLD
WEST
FRON
FAR WEST
U.S.
U.S.
All
Other
LAKES
TIER
Cali-
Wash-
All
Other
ISLANDS
MAIN-
Total
Florida
COUNTRY
WEST
Total
for-
ing-
REGION
LAND
nia
ton
Nights spent in U.S.
1 night
*
*
♦
3%
2%
»
3%
1%
6%
*
1%
2%
2 nights
1
1
1
11
6
7
7
3
11
4
*
6
3 nights
*
*
1
9
8
2
7
2
9
7
1
8
4 nights
2
•
6
16
17
14
9
5
11
8
1
8
5 nights
4
1
11
12
8
"
6
3
9
6
1
7
6-8 nights
18
17
15
14
14
7
25
15
23
34
14
22
9-1 1 nights
12
14
5
12
14
21
8
9
5
12
12
11
12-17 nights ....
34
36
30
10
15
19
15
26
15
15
49
19
18-23 nights ....
13
14
14
6
5
10
8
17
1
5
10
7
24-45 nights ...
10
12
11
5
5
14
8
13
6
3
10
6
46 nights and
over
6
6
6
1
1
5
2
3
1
2
2
Don't know/
Can't remember. .
1
*
I
2
6
2
3
4
4
4
2
Total
100
100
100
100
100
100
100
100
100
100
100
100
Average
number of
nights
17.49
18.62
17.27
9.21
9 33
15 66
11.60
16 81
8.23
9.80
1532
11.26
(Base)
211
167
65
127
67
45
258
109
99
103
80
955
'Less than 1/2 of 1%.
Note: The U.S. Mainland category is included so that comparisons can be made between 1973 and 1974 data
99
III-R
CANADIAN VACATION TRIPS TO THE UNITED STATES IN 1974
BY LENGTH TO STAY
NEW ENGLAND REGION
EASTERN GATEWAY
CANADA
TOTAL
U.S.
Total
Massa-
laine chu-
setts
All
Other
Total
New
New
York Jersey
GEORGE
WASH-
INGTON
COUNTRY
Nights spent in U.S.
1-5
6-11
12-17
18 and over . . . .
31%
33
20
15
30%
33
21
15
41%
38
14
6
39%
45
11
5
31%
37
20
12
48%
32
14
7
40%
34
20
6
48%
29
18
5
9%
51
26
14
14%
41
23
21
Total 1 00 1 00 1 00 1 00 1 00 1 00 1 00
(Base) 2,274 1,012 172 75 51 73 149
Average number of nights 11.60 11.46 8.16 7.54 10.06 7.69 8.19
100 100 100
119 35 56
7.68 11.58 13.93
THE SOUTH
GREAT
OLD
WEST
FRON-
FAR WEST
U.S.
U.S.
Total
Florida
All
Other
LAKES
COUNTRY
TIER
WEST
Total
Cali-
for-
nia
Wash-
ing-
ton
All
Other
ISLANDS
REGION
MAIN-
LAND
Nights spent in U.S.:
1-5
7%
30
34
29
2%
31
36
31
18%
20
31
31
52%
26
10
12
43%
30
16
11
23%
27
20
30
31%
34
16
19
14%
25
27
34
47%
29
16
8
26%
48
15
10
4%
26
48
22
32%
6-11
34
12-17
19
18 and over
15
Total
100
100
100
100
100
100
100
100
100
100
100
100
(Base)
208
116
65
124
63
44
252
103
96
99
81
940
Average
number of
nights
17.49
18.62
17.27
9.21
9.33
15.66
11.60
16.81
8.23
9.80
15.32
11.26
Note: Totals may not add to 100% due to rounding.
The U.S. Mainland category is included so that comparisons can be made between 1973 and 1974 data.
00
ADDENDUM
101
CANADIAN FACTS CO. LIMITED
TORONTO ONTARIO
03
[TO
Study Z0118
(9/12 WT)
BASIC DATA--FILL IN AT THE END OF INTERVIEW AS INSTRUCTED
CIRCLE:
MR. /MISS/MRS.
MAILING ADDRESS:.
PHONE NO. :
WRITE CLEARLY OR PRINT, GIVE INITIALS
INTERVIEW NO. ON LOCATION NO.
TOWN:
NONE
SEX:
PROV . :
(14/17)
MALE
FEMALE
18-1
2
IF THIS HOUSEHOLD IS LOCATED IN A RURAL AREA (i.e., A COMMUNITY OF LESS THAN 1,000
POPULATION OR OPEN COUNTRY) ASK:
-a) Is there more than one acre in this property?
-b) Last year, did you sell more than $50 worth
of products grown or raised on this property?
EITHER
YES .. | Q ASK ^bT] NO ..19-1
YES . 2
NO .. 3
IF INTERVIEWING MONDAY TO FRIDAY, SAY:
B.
We are interested in finding out how often people are at home on weekdays at about
this time. We are not interested in Saturdays and Sundays, only weekdays .
-a)
-b)
-c)
Did you happen to be at home yesterday (or
last preceding weekday) at about this time?
(WRITE IN NAME OF DAY)
How about
How about
(SAY AND WRITE IN WEEKDAY BEFORE)
AT
HOME
20-Y .
1 .
NOT
HOME
. X ..
. 2 ..
CAN'T REMEMBER/
DON'T KNOW
3
(SAY AND WRITE IN WEEKDAY BEFORE)
NOTE: WORK BACK THROUGH 3 PRECEDING WEEKDAYS
OR
IF INTERVIEWING SATURDAY, SAY INSTEAD:
-a)
-b)
We are interested in finding out how often
people are at home on Saturday at about this
time. For instance, did you happen to be at
home last Saturday at about this time?
AT
HOME
NOT
HOME
CAN'T REMEMBER/
DON'T KNOW
How about the Saturday before that, at about
this time?
1 2
ASK EVERYONE
C-a) TOTAL HOUSEHOLD MEMBERS
How many people live in this household, including yourself, other members of your
family and anyone else living as part of your household who is not a member of
your immediate family?
(a) (b)
-b) How many are 18 years of age TOTAL NUMBER TOTAL NUMBER
or over? IN HOUSEHOLD 18 AND OVER
One . .
21-1
. 22-1
Three
2
3 . . .
2
3
Four .
4
4
Five .
5
5
Six
6
6
Seven
Eight
7
8
7
8
Nine .
9
9
Ten or
NONE .
More
STUDY Z0118
(cont'd) BASIC DATA—FILL IN AT THE END OF INTERVIEW AS INSTRUCTED
D. FAMILY COMPOSITION
-a) Are there any children under 18 years of age living at home?
-b) (IF "YES") m m
Are any of them under 5 years of age? 24-y .. X
Are any of them 5 to 14 years of age? . . 1
Are any of them 15 to 17 years of age? 2 .. 3
-c) Total number of children under 18 living at home 25-
ED
YES
NO
23-1 ASK -b)~]
2
E. What is your marital status? Are you (READ LIST)
Single? 26-Y
Married? X
Widow(er), Divorced,
Separated?
S.
What is your position in this household? (READ LIST IF NECESSARY)
Male Head 1
Female Head 2
Son 3
Daughter 4
Other Male 5
Other Female 6
What was the language you first spoke in childhood and still understand?
English 27-1
French-- (Quebec Interview) 2
French--(Non-Quebec Interview). 3
Other: (CIRCLE CODE & SPECIFY)
H-a) What is your occupation? TYPE OF JOB:
-b)
J.
TYPE OF COMPANY:
28-
Retired, Pensioned , 9
Student, X
Unemployed
Homemaker Only, 8
Homemaker employed outside home? .
s that part-time □ (STATE JOB)
or full-time? □ (STATE JOB)
TYPE OF JOB:
DAsk -b
29-
30-
What is the occupation
of the head of the
house?
TYPE OF COMPANY:
31-
Re tired. Pensioned, 9
Student X
Unemployed
Homemaker Only? 8
What was the name of the last
school you attended? How far
did you go?
SOME
Public/elementary school (Grades
1 - 8--Quebec grades 1 - 7) 32-1
Secondary/high school (Grades 9-13
--Quebec grades 8-12) 3
Technical/senior college (Above grades
12 or 13--Quebec CEGEP/col lege
classique)
University
GRADUATED
2
4
No Formal schooling 9
Refused
Any additional schooling
STUDY Z0118
(cont'd) BASIC DATA-FILL IN AT THE END OF INTERVIEW AS INSTRUCTED
m
(HAND CARD 8) Would you mind
telling me which letter on
this card corresponds to your
age group?
INTERVIEWER:
ESTIMATE EXACT AGE
YEARS
ASK EVERYONE
a) 10
b) 12
c) 15
d) 18
e) 20
f) 25
9) 30
h) 35
i) 40
J) 45
k) 50
1) 55
m) 60
n) 65
to 11
to 14
to 17
to 19
to 24
to 29
to 34
to 39
to 44
to 49
to 54
to 59
to 64
years
years ...
years . . .
years . . .
years . . .
years . . .
years . . .
years . . .
years . . .
years . . .
years . . .
years ...
years . . .
years . . .
and over
33
-1
GO
2
TO
3
M
4
5
6
7
8
9
X
Y
34-1
2
CHECK TYPE OF DWELLING AND ASK: Do you own or rent your home?
OWN .
RENT
36-Y
X
TYPE OF DWELLING (OBSERVE, DO NOT ASK)
SINGLE OR SEMI-DETACHED HOUSE .
ROW HOUSES
DUPLEX, TRIPLEX, OR QUADRUPLEX
SUITE OVER STORE, ETC
APARTMENT (5-7 UNITS)
APARTMENT (8 - 19 UNITS)
APARTMENT (20 OR MORE UNITS) ..
ROOM(S), PART OF HOME
OTHER (CIRCLE CODE AND SPECIFY]
STUDY Z0U8
(cont'd)) BASIC DATA— FILL IN AT THE END OF INTERVIEW AS INSTRUCTED
m
N. TOTAL FAMILY INCOME
(HAND CARD 9) In which of these
letter groups does the approximate
income of the family fall --that is,
the income or earnings of all the
family members living here added
together?
IF REFUSED OR DON'T KNOW
GIVE BEST ESTIMATE
(PER YEAR)
TOTAL FAMILY INCOME
REFUSED
INCOME OF HEAD OF HOUSE
(HAND CARD 10) Now in which of these
letter groups does the approximate
income of the head of the house fall?
37-1
2
3
4
5
6
7
D
L, M OR N 38-1
IF REFUSED OR DON'T KNOW
GIVE BEST ESTIMATE
$ (PER YEAR)
HEAD OF HOUSE
8 9
REFUSED □
X Y
AUTOMATIC CLASSIFICATION—OBSERVE, DO NOT ASK
SOCIO-ECONOMIC LEVEL
UPPER 39-9
UPPER MIDDLE
MIDDLE
LOWER MIDDLE
LOWER
DAY OF INTERVIEW
Monday 40-1
Tuesday 2
Wednesday 3
Thursday 4
Friday 5
Saturday 6
INTERVIEW NUMBER WITHIN HOUSEHOLD
FIRST 41-1
SECOND
THIRD
FOURTH
FIFTH OR MORE.
DATE:
42-
INTERVIEWER'S SIGNATURE:
EMPLOYEE NUMBER:
STUDY D1438
ABOUT TRAVEL--ASK EVERYONE 18 YEARS OF AGE AND OVER
SECTION SEVEN
7-5 1 8-1 |
1-a) Now for some questions on travel. Have you ever flown on a commercial airline?
YES 9-1
NO
2 GO TO Q. 2-a)
-b) Of all the trips you took by air during the past 12 months, if any how, many were
primarily for business reasons, and how many were primarily for non-business reasons?
NO. OF BUSINESS TRIPS
(10/11)
NONE . 00
.NONE . 00
NO. OF NON-BUSINESS TRIPS
(12/13)
2-a) Now, some questions on holidays, during which you might have travelled or stayed at
home. Many people, of course, don't take a vacation for one reason or another, but
I'd like you to tell me some things about any holidays or vacations you, yourself, may
have had during a 12-month period--let 's say from November 1st last year to the end of
October this year. Please do not count weekends or long weekends or statutory holidays.
Did you, yourself, take any such vacations or holidays during the past year--that is,
since a year ago October 31st?
YES
NO
14-Y
X GO TO Q. 2-c)
■b) Were you away from home on a trip overnight or longer during that period?
YES
NO !
GO TO Q. 3
-c) Have you taken a vacation trip away from home overnight or longer during the
past 3 years?
YES ....
2
GO TO Q. 14
NO
• Li
MEN GO TO BASIC
DATA. WOMEN GO
TO NEXT SECTION
597-433 O - 75 - 8
STUDY D1438
ABOUT TRAVEL-ASK EVERYONE 18 YEARS OF AGE OR OVER Q]
SECTION SEVEN (cont'd.)
3.
Next, I'd like you to tell me more about the trips you took during your holidays,
take the most recent trip first.
Let's
NOTE: EACH COLUMN REFERS TO ONE TRIP. ASK QUESTION 3 THROUGH TO QUESTION 12 FOR HOST
RECENT TRIP FIRST . THEN REPEAT Q. 3 TO Q. 12 FOR EACH EARLIER VACATION TRIP UNTIL
ALL SUCH TRIPS (UP TO A MAXIMUM OF 3) ARE RECORDED FOR THE LAST 12 MONTHS.
Considering the total trip--that is, from the day you left home until the day you got
back home--could you tell me all the places where you spent at least one night. That is
in each province, each state, or in other countries. Please include the time you spent
on the trip in your own province, and also the time you spent while you were at your
destination.
MOST RECENT NEXT MOST TRIP BEFORE
PLACES SPENT AT LEAST ONE NIGHT VACATION TRIP RECENT THAT
NEWFOUNDLAND 1 5- Y
PRINCE EDWARD ISLAND X
NOVA SCOTIA
NEW BRUNSWICK 1
QUEBEC 2
ONTARIO 3
MANITOBA 4
SASKATCHEWAN 5
ALBERTA 6
BRITISH COLUMBIA 7
YUKON/N.W.T 8
CONTINENTAL U.S.A. --INCLUDING ALASKA
(SPECIFY STATES)
26-Y
X
1
2
3
4
5
6
7
37-Y
X
1
2
3
4
5
6
7
8
16-
17-
18-
19-
20-
HAWAII 21 -Y
U.S. VIRGIN ISLANDS X
PUERTO RICO ,
OTHER CARIBBEAN 1
BERMUDA 2
UNITED KINGDOM 3
FRANCE 4
GERMANY 5
SWITZERLAND 6
NETHERLANDS/HOLLAND 7
ITALY 8
ALL OTHER EUROPEAN 9
OTHER COUNTRIES (SPECIFY)
27-
28-
29-
30-
31-
32-Y
X
1
2
3
4
5
6
7
8
9
38-
39-
40-
41-
42-
43-Y
X
1
2
3
4
5
6
7
8
9
4-a)
■b)
How many nights 1n total were you
away from home on that trip?
TOTAL NUMBER OF NIGHTS:
(22/23)
(33/34)
(44/45)
(IF VISITED BOTH THE UNITED STATES (INCLUDE HAWAII, U.S. VIRGIN ISLANDS & PUERTO RICO)
AND OTHER PLATeT OR PROVINCES IN
Q. 3 ASK) How many of those nights
did you spend 1n the United States
Including Hawaii, U.S. Virgin Islands (24/25) (35/36) (46/47)
and Puerto R1co?
STUDY D1438
SECTION SEVEN (cont'd)
ABOUT TRAVEL—ASK EVERYONE 18 YEARS AND OVER
ASK EVERYBODY
5-a) As best as you can recall, could you
tell me about how much was spent
altogether by you and your party for
that trip, including any credit card
purchases or fares--in other words,
the total cost of the trip.
ABSOLUTELY CAN'T RECALL
MOST RECENT
VACATION TRIP
(48/51)
□
NEXT MOST
RECENT
l^L.
8-1
(9/12)
□
TRIP BEFORE
THAT
(25/28)
□
(IF VISITED BOTH THE UNITED STATES (INCLUDE HAWAII, U.S. VIRGIN ISLANDS & PUERTO RICO)
AND OTHER PLACES OR PROVINCES IN
Q. 3 ASK) And about how much of
that was spent in the United States, (including Hawaii, U.S. Virgin Islands & Puerto Rico),
Please include any travel expenditures
made in Canada to get there.
ABSOLUTELY CAN'T RECALL
(IF VISITED QUEBEC IN Q. 3, ASK:)
While you were in Quebec, how many
nights, if any, did you spend in
each of the following areas:
- Metropolitan Montreal?
- Quebec City?
- Any other part of Quebec Province?
(52/55)
□
[56/57)
(58/59)
(60/61
Coul^ you tell me in which month you
started that trip:
November, 1973, 62-1
December, 1973, .
January, 1974, . .
February, 1974, ,
March, 1974, ...,
April , 1974, ....
May, 1974
June, 1974,
July, 1974,
August, 1974, ...
September, 1974,
October, 1974, . .
Now would you tell me what was the main type
of transportation you used on that trip?
CAR
PLANE
TRAIN
BUS
BOAT
MOTOR CAMPER
OTHER
:i3/i6]
D.
:i7/i8)
(19/20)
(21/22;
.23-1
2
3
4
5
6
7
8
9
X
Y
(29/32)
□
(33/34)
(35/36)
(37/38)
.39-1
2
3
4
5
6
7
8
9
X
Y
63-Y
X
24
-Y
X
40-Y
X
1
1
1
2
2
2
3
3
3
4
4
4
(64/75)
STUDY D1438
SECTION SEVEN (cont'd)
ABOUT TRAVEL— ASK EVERYONE 18 YEARS OF AGE AND OVER
BO
9.
10-a)
-b)
11.
12.
13.
14.
(HAND CARD 6)
Which of those descriptions best
describe your reasons for taking this
trip? Just read me the letters: you
may want to give me two or three.
MOST RECENT
VACATION TRIP
A ....
B ....
C ....
D ....
E ....
F ....
G ....
H
I ....
J ....
K
OTHER
41 -Y
X
1
2
3
4
5
6
7
NEXT MOST
RECENT
45-Y
X
TRIP BEFORE
THAT
49-Y
X
1
2
3
4
5
How many people age 18 years or over were
travelling together in your travel party,
including yourself--that is, people
travelling in your group only, but not
the other members of a tour or charter,
for instance?
And how many of those 18 years and over
were from your household, including
yourself?
Where was your home at the time of
this trip? (CHECK BOX IF SAME
COMMUNITY AS AT PRESENT, OTHERWISE
WRITE IN NAME OF TOWN AND PROVINCE/
STATE OR OVERSEAS COUNTRY)
SAME AS AT PRESENT
OTHER
Did you take any other trips during
this 12-month period we have been
talking about?
(42)
(46)
(50)
(43)
□
(47)
□
(5i:
□
(TOWN/PROVINCE/COUNTRY)
(44) (48) (52)
YES
.□go TO
□
GO TO
□
GO TO
Q. 3
Q. 3
Q. 13
NO .
.□circle
□
CIRCLE
□
CIRCLE
T
'•2'
'3'
AFTER
AFTER
AFTER
Q. 13
0. 13
Q. 13
THEN
THEN
THEN
GO TO
GO TO
GO TO
Q. 14
Q. 14
Q. 14
(ASK IF 'YES' TO Q. 12 AFTER THIRD TRIP) How many other vacation trips did you take in
between last year and October 31st this year?
(WRITE IN)
(INTERVIEWER? CIRCLE TOTAL NUMBER OF VACATION TRIPS TAKEN:)
123456789 OR MORE (SPECIFY) (53)
On any of your vacation trips overnight or longer during the past 3 years , did
visit: (READ)
the continental United States?
YES
54-Y
NO
other provinces of Canada?
00
4- in
n
1- S.
«*■
O OJ
s
Q
r— W
>-
(0 TO
O
U
Z3
s_
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CANADIAN FACTS CO. LIMITED
TORONTO ONTARIO
fTTI Study Z0118
nm (9/12 wt)
L§ = 2J (13 S.E.)
SPECIAL SAMPLE
BASIC DATA—FILL IN AT THE END OF INTERVIEW
WRITE CLEARLY OR PRINT, GIVE INITIALS
CIRCLE:
MR. /MISS/MRS..
MAILING ADDRESS:
PHONE NO.:
NONF
INTERVIEW NO.
TOWN:.
□
SEX:
ON LOCATION NO..
PROV.:
MALE
FEMALE
(14/17)
18-1
2
A. IF THIS HOUSEHOLD IS LOCATED IN A RURAL AREA (i.e., A COMMUNITY OF LESS THAN 1,000
POPULATION OR OPEN COUNTRY) ASK:
-a) Is there more than one acre in this property?
-b) Last year, did you sell more than $50 worth
of products grown or raised on this property?
EITHER
YES ..
DaSK -b)
NO .. 19-1
YES . 2
NO .. 3
IF INTERVIEWING MONDAY TO FRIDAY, SAY :
i. We are interested in finding out how often people are at home on weekdays at about
this time. We are not interested in Saturdays and Sundays, only weekdays.
-a) Did you happen to be at home yesterday (or
last preceding weekday) at about this time?
(WRITE IN NAME OF DAY)
How about
How about-
(SAY AND WRITE IN WEEKDAY BEFORE)
(SAY AND WRITE IN WEEKDAY BEFORE)
NOTE: WORK BACK THROUGH 3 PRECEDING WEEKDAYS
AT
HOME
NOT
HOME
CAN
DON
T
T
REMEMBER/
KNOW
20-Y ..
1 ..
.. X
.. 2
3
4 ..
.. 5
6
OR
IF INTERVIEWING SATURDAY, SAY INSTEAD:
-a)
-b)
We are interested in finding out how often
people are at home on Saturday at about this
time. For instance, did you happen to be at
home last Saturday at about this time?
AT
HOME
NOT
HOME
CAN'T REMEMBER/
DON'T KNOW
How about the Saturday before that, at about
this time?
C-a)
-b)
TOTAL HOUSEHOLD MEMBERS
How many people live in this household, including yourself, other members of your
family and anyone else living as part of your household who is not a member of
your immediate family?
How many are 18 years
or over?
One . .
of age
TO"
IN
(
rAL
HOI
21
a)
NUMBER
SEHOLD
-1
2
3
4
5
6
7
8
TO
18
rAL
AN
22
(b)
NUMBER
D OVER
-1
Two . .
Three
2
3
Four .
4
Five .
Six
5
6
Seven
7
Eight
8
Nine .
9
9
Ten or
More
NONE .
X
STUOY Z0118
(cont'd) BASIC DATA— FILL IN AT THE END OF INTERVIEW
m
D.
-a)
-b)
-c)
FAMILY COMPOSITION
Are there any children under 18 years of age living at home? YES
(IF "YES") Y^ n_
Are any of them under 5 years of age? 24-y . . X
Are any of them 5 to 14 years of age? .. 1
Are any of them 15 to 17 years of age? 2 .. 3
Total number of children under 18 living at home 25-
What is your marital status? Are you (READ LIST)
Single? 26-Y
Married? X
Widow(er), Divorced,
Separated?
What is your position in this household? (READ LIST IF NECESSARY)
Male Head ...
Female Head .
Son
Daughter
Other Male ..
Other Female
23-1 ASK -b)
What was the language you first spoke in childhood and still understand?
English 27-1
French-- (Quebec Interview).... 2
French-- (Non-Quebec Interview. 3
Other: (CIRCLE CODE & SPECIFY) 4
H-a) What is your occupation? TYPE OF JOB:
TYPE OF COMPANY:.
28-
I.
Retired, Pensioned, 9
Student , X
Unempl oyed ,
Homemaker Only,
Homemaker employed outside home? .
Is that part-time, ED ( STATE JOB) .
or full-time? □ (STATE JOB).
TYPE OF JOB:
DAsk -b
29-
30-
What is the occupation
of the head of the
house?
TYPE OF COMPANY:
31-
J.
Retired, Pensioned, 9
Student , X
Unempl oyed ,
Homemaker Only? 8
What was the name of the last
school you attended? How far
did you go?
SOME
Public/elementary school (Grades
1 - 8--Quebec grades 1 - 7) 32-1
Secondary/high school (Grades 9-13
—Quebec grades 8-12) 3
Technical /senior college (Above grades
12 or 13— Quebec CEGEP/college
classique)
University
GRADUATED
2
4
No Formal schooling 9
Refused
Any additional schooling
(cont'd) BASIC DATA— FILL IN AT THE END OF INTERVIEW
STUDY Z0118
m
K.
(HAND CARD 8) Would you mind
telling me which letter on
this card corresponds to your
age group?
INTERVIEWER:
ESTIMATED EXACT AGE.
.YEARS
d)
e)
f)
g)
h)
i)
J)
k)
l)
m)
n)
18 to 19
20 to 24
25 to 29
30 to 34
35 to 39
40 to 44
45 to 49
50 to 54
55 to 59
60 to 64
65 years
years . . .
years . . .
years . . .
years . . .
years . . .
years . . .
years . . .
years . . .
years . . .
years . . .
and over
33-4
5
6
7
8
9
X
Y
34-1
2
L. Not Asked On This Version
CHECK TYPE OF DWELLING AND ASK: Do you own or rent your home?
OWN 36-Y
RENT X
TYPE OF DWELLING (OBSERVE, DO NOT ASK)
SINGLE OR SEMI-DETACHED HOUSE 1
ROW HOUSES 2
DUPLEX, TRIPLEX, OR QUADRUPLEX 3
SUITE OVER STORE , ETC 4
APARTMENT (5 - 7 UNITS) 5
APARTMENT (8 - 19 UNITS) 6
APARTMENT (20 OR MORE UNITS) 7
ROOM(S) , PART OF HOME 8
OTHER (CIRCLE CODE AND SPECIFY) 9
STUDY Z0118
(cont'd) BASIC DATA— FILL IN AT THE END OF INTERVIEW
m
N.
>>
0.
TOTAL FAMILY INCOME
(HAND CARD 9) In which of these
letter groups does the approximate
income of the family fall --that is,
the income or earnings of all the
family members living here added
together?
IF REFUSED OR DON'T KNOW
GIVE BEST ESTIMATE
(PER YEAR)
TOTAL FAMILY INCOME
REFUSED
.37-1
2
3
. 4
. 5
6
7
• □
INCOME OF HEAD OF HOUSE
(HAND CARD 10) Now in which of these
letter groups does the approximate
income of the head of the house fall?
IF REFUSED OR DON'T KNOW
GIVE BEST ESTIMATE
(PER YEAR)
HEAD OF HOUSE
L, M OR N 38-1
2
P 3
Q 4
R 5
S 6
T 7
U 8
V 9
W
REFUSED □
AUTOMATIC CLASSIFICATION— OBSERVE, DO NOT ASK
SOCIO-ECONOMIC LEVEL
UPPER 39-9
UPPER MIDDLE 8
7
6
MIDDLE 5
4
LOWER MIDDLE \
LOWER 1
DAY OF INTERVIEW
Monday 40-1
Tuesday 2
Wednesday 3
Thursday 4
Fri day 5
Saturday 6
INTERVIEW NUMBER WITHIN HOUSEHOLD
FIRST 41-1
SECOND 2
THIRD 3
FOURTH 4
FIFTH OR MORE 5
8 9
X Y
DATE:
INTERVIEWER'S SIGNATURE:
EMPLOYEE NUMBER:
STUDY D1438
SPECIAL SAMPLE
ABOUT TRAVEL--ASK EVERYONE 18 YEARS OF AGE AND OVER
LTD L±E
(9/13)
QUESTION la and b NOT ASKED ON THIS VERSION
Now, some questions on holidays, during which you night have travelled or stayed at home. Many people, of
course, don't take a vacation for one reason or another, but I'd like you to tell me some things about any
holidays or vacations you, yourself, may have had during a 12-month period--let 's say from November 1st last
year to the end of October this year. Please do not count weekends or long weekends or statutory holidays,
-a) Did you, yourself, take any such vacations or holidays during YES ... 14-Y
the past year--that is, since a year ago October 31st?
Were you away from home on a trip overn i ght or lo nger during
that period?
4-a)
nn
X_G0 TO BASIC DATA AND ASK ONLY
THOSE QUESTIONS HARKED W1TH>>
YES
NO .
1 GO TO BASIC DATA AND ASK ONLY
n THOSE QUESTIONS MARKEO WITH>>
Next, I'd like you to tell me more about the trips you took during your holidays. Let's take the most recent trip
first.
NOTE- EACH COLUMN REFERS TO ONE TRIP. ASK QUESTION 3 THROUGH TO QUESTION 12 FOR HOST RECENT TRIP FIPST , THEN REPEAT
Q. 3 TO Q. 12 FOR EACH EARLIER VACATION TRIP UNTIL ALL_ SUCH TRIPS (UP TO A MAXIMUM OF 3) ARF RECORDED FOR THE
LAST 12 MONTHS.
Considering the total trip--that is, from the day you left home until the day you got back home--could you tell me
all the places where you spent at least one night. That is in each province, each state, or in other countries.
Please include the time you spent on the trip in your own province, and also the time you spent while you were at
your destination.
PLACES S PENT AT LEAST ONE NIGHT MOST RECENT NEXT MOST TRIP BEFORE
VACATION TRIP RECENT THAT
NEWFOUNDLAND
PRINCE EDWARD ISLAND
NOVA SCOTIA
NEW BRUNSWICK
QUEBEC
ONTARIO
MANITOBA
SASKATCHEWAN
ALBERTA
BRITISH COLUMBIA
YUKON/N.W.T
15-Y
X
1
2
3
4
5
6
7
26-Y
X
1
2
3
4
5
6
7
37-Y
X
1
2
3
4
5
6
7
CONTINENTAL U . S. A. --INCLUDING ALASKA (SPECIFY STATES)
HAWAII
16-
17-
18-
19-
20-
21 -Y
X
27-
28-
29-
30-
31-
32-Y
X
38-
39-
40-
41-
42-
43-Y
X
n
U.S. VIRGIN ISLANDS
PUERTO RICO
OTHER CARIBBEAN
BERMUDA
UNITED KINGDOM
FRANCE
GERMANY
SWITZERLAND
NETHERLANDS/HOLLAND
ITALY
ALL OTHER EUROPEAN
OTHER COUNTRIES (Specify)
IF NONE IN
BOX VISITED
GO TO Q. 12
IF NONE IN
BOX VISITED
GO TO Q. 12
IF NONE IN
BOX VISITED
GO TO Q. 12
ASK QUESTIONS 4 TO 12 OF EACH TRIP TO CONTINENTAL U.S.A., HAWAII, U.S. VIRGIN ISLANDS, PUERTO RICO.
How many nights in total were you away from home
on that trip? TQTAL NUHBER of NIGHTS:
(IF VISITED BOTH THE UNITED STATES, (INCLUDE HAWAII,
U.S. VIRGIN ISLANDS AND PUERTO RICO) AND OTHER
PLACES OR PROVINCES IN Q.3 ASK:) How many of those
nights did you spend in the United States, including
Hawaii, U.S. Virgin Islands and Puerto Rico?
(22/23)
(24/25)
(33/34)
(35/36)
7447457"
(46/47)
SPECIAL SAMPLE (Cont'd.)
ABOUT TRAVEL--ASK EVERYONE 18 YEARS AND OVER
STUDY D1438
[D GO
MOST RECENT
VACATION TRIP
NEXT MOST
RECENT
TRIP BEFORE
THAT
(48/51)
□
ASK EVERYBODY
5-a) As best you can recall, could you
tell me about how much was spent
altogether by you and your party for
that trip, including any credit card
purchases or fares--in other words,
the total cost of the trip?
ABSOLUTELY CAN'T RECALL
(IF VISITED BOTH THE UNITED STATES,
(INCLUDE HAWAII, U.S. VIRGIN ISLANDS
AND PUERTO RICO) AND OTHER PLACES OR
PROVINCES IN Q.3 ASK) And about how
much of that was spent in the United
States, including Hawaii, U.S. Virgin
Islands and Puerto Rico? Please include
any travel expenditures made in Canada
to get there.
ABSOLUTELY CAN'T RECALL
QUESTION 6 NOT ASKED ON THIS VERSION
Could you tell me in which month you
started that trip:
November, 1973, 62-1
December, 1973, 2
January, 1974, 3
February, 1974, 4
5
6
7
8
9
X
Y
March, 1974,
April, 1974,
May, 1974,
June, 1974,
July, 1974
August, 1974,
September , 1 974
October, 1974,
Now would you tell me what was the main type
of transportation you used on that trip?
CAR
PLANE
TRAIN
BUS
BOAT
MOTOR CAMPER
OTHER
. .63-Y
X .
.
,. 1 ..
. 2 .
. 3 ...
,. 4 .,
(64/75)
7-6
8-2
□
(25/28)
□
(52/55)
(13/16)
(29/32)
a
a
□
(56/61)
(17/22)
(33/38)
23-1
39-1
2
2
3
3
4
4
5
5
fi
6
7
7
8
8
9
9
X
X
Y
Y
24-Y
40-Y
X
X
1
1
2
2
3
3
4
4
STUDY D1438
SPECIAL SECTION (Cont'd.) ABOUT TRAVEL--ASK EVERYONE 18 YEARS OF AGE AND OVER GO
(HAND CARD 6) Which of those descriptions MQST RECENT NEX T MOST
best describe your reasons for taking this vflCATI0N TRIP REC ENT
trip? Just read me the letters: you may
want to give me two or three.
A
B ....
C ....
D ....
E ....
F
G ....
H
I
J ....
K
OTHER.
41
10-al
How many people age 18 years or over were
travelling together in your travel party,
including yourself--that is, people
travelling in your group only, hut not
the other members of a tour or charter, _
for instance?
-b) And how many of those 18 years and over
were from your household, including
yoursel f?
11. Where was your home at the time of
this trip? (CHECK BOX IF SAME
COMMUNITY AS AT PRESENT, OTHERWISE
WRITE IN NAME OF TOWN AND PROVINCE/
STATE OR OVERSEAS COUNTRY)
SAME AS AT PRESENT
OTHER
12.
Did you take any other trips during
this 12-month period we have been
talking about?
45-Y
X
1
2
3
4
5
6
7
TRIP BEFORE
THAT
49-Y
X
1
2
3
4
5
6
7
(42)
(46)
50)
(43)
(47)
51
□
□
□
(TOWN/PROVINCE/COUNTRY)
(44) (48) (52)
YES
■ □ GO TO
□ GO TO
□ GO TO
Q. 3
Q. 3
Q. 13
NO .
■ □ CIRCLE
□ CIRCLE
□ CIRCLE
'1'
'2'
'3'
AFTER
AFTER
AFTER
Q. 13
Q. 13
Q. 13
THEN
THEN
THEN
GO TO
GO TO
GO TO
Q. 14
Q. 14
Q. 14
13.
(ASK IF 'YES' TO Q. 12 AFTER THIRD TRIP) How many other vacation trips did you take in
between last year and October 31st this year?
(WRITE IN)
(INTERVIEWER: CIRCLE TOTAL NUMBER OF VACATION TRIPS TAKEN:)
1 23456789 OR MORE (SPECIFY) (53)
IF U.S., HAWAII, VIRGIN ISLANDS OR PUERTO RICO NOT VISITED ON ANY TRIPS (IN Q.3)
GO DIRECTLY TO BASIC DATA AND ASK ONLY THOSE QUESTIONS MARKED WITH »
14. On any of your vacation trips overnight or longer during the past 3 years , did
you visit: (READ)
the continental United States?
other provinces of Canada? ....
YES
54-Y
NO
X
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U. S. GOVERNMENT PRINTING OFFICE : 1975 O - 597-433
Upsir
OCTOBER 1975
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